Corvette Rumored To Become Its Own Brand Offering Sedan, Crossover / SUV

They may or may not have something to do with the fact that the Corvette always featured a different badge than Chevrolet’s bowtie (although the crossed flags emblem does include it) but rumors about the sports car evolving into a separate brand have long circulated.

With the launch of the all-new, radically different 2020 Corvette Stingray, they seem to resurface again. Autoweek reports that the Corvette will become a standalone brand that will offer a sedan and an SUV or crossover.

It’s easy to dismiss this as just a rumor, but the publication claims it got the information from unnamed GM insiders. The report says General Motors intends to use the hype around the 2020 Corvette Stingray to launch the Corvette brand which would bring it way more benefits than the mid-engine sports car can bring on its own.

That’s because the new brand would offer more lucrative vehicles such as a sedan and a crossover or SUV from 2023. According to the same sources, the Corvette brand would also be responsible for launching the Corvette C8-based Cadillac sports car.

Cadillac’s version of the C8 would be the second Corvette-based model after the Cadillac XLR which was based on the Corvette C6. The Cadillac-badged C8 could get the Blackwing V8 engine introduced in the CT6-V.

In the performance sedan, the 4.2-liter twin-turbo unit makes 550 hp and 627 lb-ft (850 Nm) of torque. That’s significantly more than the LT2 makes in the 2020 Corvette Stingray — 495 hp and 470 lb-ft (637 Nm) with the Z51 package.

It’s worth noting that both the Corvette brand and the Cadillac C8 are still in the planning stages, according to the GM insiders, and could easily be canceled if market conditions become unfavorable. Interestingly, at the 2020 Corvette Stingray launch last week, GM executives did not comment on the rumors but did not strongly deny them either.

Also see: A Corvette Performance SUV Might Not Be A Bad Idea After All

“I can’t say anything one way or the other,” Jim Campbell, GM vice-president of performance vehicles and motorsports said when asked about the alleged Corvette brand and Cadillac C8 plans. “Probably not going to see that,” GM president Mark Reuss replied.

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  • GreenApple18r

    Ew.

  • Ben

    Predictable.

  • LJ

    Not sure about a crossover, but a sedan and a more traditional front engine Corvette variant would be cool.

  • Mr. EP9

    If it happens, they should make a V8 powered sedan that undercuts the competition in the price department while offering comparable performance. I don’t see that happening because of the bean counters, though.

  • no25

    Is it really necessary?

    • alexxx

      Cayenne Cullinan Urus say…yes…

      • no25

        I’m talking about making it its own brand, dummy. Cayenne, Cullinan, and Urus are not their own brands, so stop spewing nonsense and replying/trolling on all my comments.

        • alexxx

          On ALL your comments? Ohohoh you are so important aren’t you…this is the second time that I replied… You just want to spew your own nonsense then…don’t worry now that I know you are an insecure child there is no reason to talk to you … But we ll see,if I read something stupid from you maybe I will respond…and I am pretty sure you will write another nonsense soon…
          😘

          • no25

            HAHAHHAAHHA this just made my day. If I wanted to read nonsense, I’ll just read this comment because it’s so ungrammatical that only a child like you could write it. Have a good day, sweetie. School starts back in August. Don’t forget to go.

          • alexxx

            I am glad I made you laugh…
            If you could speak and write in my mother language like I wrote in yours that would be huge success for you…but you are young,there is still hope for you…
            Can you now count my mistakes,child? 😘

          • no25

            Too many to count, dumbass.

          • alexxx

            I know…
            Since you only know to count to 2…😘

  • Octane

    Too little, too late. They should have done this with the C6 generation, and used the Pontiac Solstice Kappa platform (especially when they shut down Pontiac) as an entry level Corvette (Porsche Cayman/Boxster competitor), and then had the big boy V8 as the second model.

  • charlotteharry57

    Sounds totally blasphemous, but if Porsche can do it…

    • Stigasawuswrecks

      And Lamborghini, and Maserati, and eventually Ferrari.

  • HURACAN

    The sedan should be a Chevy IMO.

  • dll1183

    I can remember a similar rumor going around in the early 2000’s.

  • botornot387

    smartest thing GM could do. Said this would happen for a long time. An SUV with this branding will sell for a premium and can actually chase Porsche and the other go fast brands in a way none of the Caddy’s could ever.

  • WalthamDan

    Smart move. Porsche is cleaning out a lot of folks’ wallets with their crossover and sedan models.

  • Aqua Boogie

    Both cars will have to have to be (P)HEV at least if Chevrolet wants to (re)enter the European markets with it. I’d be happy to welcome them in my country. We pay a lot of CO2 emission tax based on WLTP testing. A petrol Corvette would probably be double the price here. With a battery and electro engine it becomes more affordable. Still expensive though. I’d like a good (and sexy) Audi, BMW and Mercedes competitor over here.

  • Red

    I’d love a badass 600 horsepower Corvette super sedan, but wouldn’t it undercut Cadillac’s V series?

  • Wandering_Spirit

    I am all in for the sedan. Not for the SUV. And the brand decoupling is an opportunity and a risk.

  • DR.FUNK

    I like it!
    Deliver a Lambo – fighting SUV at a lower price point.
    Take the Elmiraj concept…and modernize it for a muscular / sexy touring car.
    I hope The General has the personnel up to the task.

  • “the fact that the Corvette never featured the Chevrolet bowtie logo”
    THERE A BOW TIE IN THE CORVETTE LOGO AT THE TOP OF THE PAGE. EARLY MODELS HAD THE BOW TIE ON THE HUB CAPS.
    REALISTICALLY IF GM WAS PLANNING A SPIN OFF BRAND IT WOULDN’T MAKE SENSE TO STOP PRODUCING THE FRONT ENGINED C7.

  • eb110americana

    Every so often, this rumor surfaces, or someone suggest that Corvette needs to be spun off into its own brand. This is just dumb. The Corvette is a halo car for Chevy, a brand that already has SUVs and sedans. And GM just got rid of half a dozen brands because they were too much of a burden on the company. I really doubt that they are going to actually do this, but if they do, it’s a terrible sellout that will just backfire in the long run.

  • MarkoS

    I have thought for sometime it should be its own brand, but I think a front-engine Vette in the form of a GT should be a part that.

  • john1168

    I’ve been blabbing for this for a while. Great idea! Do it! In addition to the C8 do an updated C7, a 5 door to compete with the Panamera and S/RS7 as well as an SUV.

    • FactChecker90803

      No, the 2 seater should be the C8. But there should be a 2 door 2+2 coupe, in both hard top and convertible, call it the Corvette Chevelle.

      • Bo Hanan

        I like the use of Chevy names under the corvette brand. And a Corvette sedan could go head-to-head with Dodge. I also think a Corvette brand would save the Camaro and promote it to Chevy’s new flagship. Then it could go after the Mustang with no “Corvette” restrictions.

    • Bo Hanan

      Corvette brand would then call it’s cars (former Corvettes):
      -Stingray
      -C8
      -C8-R
      -Z06
      -ZR1
      -Zora
      They could even produce a new C7 (front engine) sports using the C7 platform.
      Tons of possibilities here for the Corvette brand.

  • Liam Paul

    didn’t viper become it’s own brand, they didn’t work out too well for the viper

    • IT BECAME THE SRT VIPER FOR ’13 AND ’14 THEN BACK TO DODGE IN ’15.

  • MarketAndChurch

    It’ll help GM spread out costs if this shares R&D with Cadillac, but will only work if things are designed first for Corvette brand spec, with Cadillac as the after-thought recipient. This will not work if GM takes Cadillac products and badge-engineer them for the Corvette brand.

  • Frase

    Kinda 50/50 on this idea. On the one hand it means the Corvette as a singular car loses that special individuality it’s had for decades, but on the other I am sort of curious about a Vette saloon. Regardless, I’m feeling pretty certain this is a financially sound plan. As long as they put enough effort into it (not just rebadge and rebody Caddies) then this should prove a money spinner.

    • probably like a modernized 2003 SS concept.

  • Arct1c

    Let’s talk about how this idiot, Dan, literally wrote “Corvette never featured the Chevrolet bowtie logo” when the THUMBNAIL photo is the Corvette logo with a Chevy logo FEATURED on it.

    • No need for strong words. What I meant was that the Corvette did not feature the bowtie as a standalone badge, using the crossed flags emblem instead. I rephrased that to avoid any confusion.

  • Bo Hanan

    Long overdue.
    A Corvette brand would compete with Porsche directly and allow for an SUV-Sedan-other ***sports cars***.

  • pxsupply

    It’s about time.

  • Merc1

    If you’re going to execute all these products like the C8 then do it. This would be a great thing. Now if you’re going to just built more mediocre GM products then please don’t soil the Corvette name.

    M

  • Chris

    So Corvette will be what Pontiac was suppose to be decades ago? GM doesn’t need another brand.

    • James Denz

      More like Porche. Porshe has morphed into a sedan and SUV manufacturer and it has worked remarkably well for it. Its sports cars don’t provide the profit that a larger range of vehicles does.

  • I don’t like that idea…

    this hypothetical sedan and crossover could easily be just normal Chevies… imagine a new Chevelle sedan! or Nomad sports crossover! it would give Chevy something cool!

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