2020 Mercedes-Benz S-Class Wants To Rewrite The Rules In The Luxury Segment

Mercedes-Benz is almost ready to go to war against the BMW 7-Series and Audi A8 for the umpteenth time with the new generation S-Class, which is expected to premiere next year.

Currently in testing phase, the company’s flagship sedan was spied at the Nurburgring recently, displaying a great balance between comfort and agility.

The wraps and plastic cladding prevent us from discerning of the visual changes of the car. Nevertheless, we expect an evolutionary rather than revolutionary approach, with new lighting units and bumpers on both ends and reworked grille, which will eventually be adopted, on a smaller scale, by the E- and C-class.

Also Read: BMW 7-Series Facelift vs. Audi A8 vs. Mercedes S-Class Poll: What Would You Get?

A true revolution will be carried out inside, where previous spy shots revealed a huge portrait-oriented screen in the middle of the dashboard and horizontal digital instrument cluster.

Furthermore, it will feature a Level 3 semi-autonomous driving system, which will allow the S-Class to drive on its own in certain scenarios. Nevertheless, a human driver will still have to be behind the wheel at all times, in case they have to intervene.

The engine lineup is thought to be made up of the 2.9- and 3.0-liter -six-cylinder petrol and diesel units, with electrification and zero-emission ranges of up to 100 km (62 mph). Despite the ever-tightening emissions legislation, the AMG S63 won’t go anywhere and is expected to use Affalterbach’s 4.0-liter, twin-turbo V8, probably with 48V, mild-hybrid tech.


more photos...
  • SteersUright

    Revolution? It looks like its finally catching up to Audi interiors. That said, for whatever reason the S-class seems much more popular than the A8 among the well off older crowd. Haven’t driven either in years so can’t help but wonder why, given the S-class looks quite a ways uglier to me.

    • Ben

      As technologically advanced as the A8 is, they’ve lost that Audi design(exterior wise). Audi has arguably been the king of ‘understated’ and great minimalism. However, the new A8 looks like a magnified A4. The A4 isn’t bad, but…its an A4. The A8 is supposed to show the technological and design craftsmanship that Audi can flex.

      • SteersUright

        I also agree with you, the A8 was once jaw droopingly beautiful. Lately its got such a huge front overhang and really does not look very special at all. And the interior, despite all the screens and cool techie vibe, isnt lavishly luxurious or sumptuous inside. Given that Audi owns Bentley, I’d expect to see slightly more of that in the top-dog Audi sedan. Given the marketplace, why down they just jack it up a few inches and turn the A8 into a full-size crossover with a stunning interior?

        • Mike anonymous

          It’s funny that you mention ‘just jacking it up’ a few inches and turn the A8 into a full-size crossover,.. that is what he Q8 is (or at least was originally intended to be).


          For Both BMW with the X7 and Audi with the Q8, it seems as though the SUVs’ that originally had been meant to be the 7-Series of SUVs’ and A8s’ of SUVs’ seemed to turn from their original purpose to being more so focused on being profitable by not really going ‘all-out’ as the sedan variants do, (likely for the safety and security in making a return profit).

          That A8 of an SUV is what is shown above as the Q8 Concept (there are extremely minor but noticeable changes that make all the difference between the concept and production).
          (Also, since we are on the topic of the Q8, I do not understand why people call it an ‘suv-coupe’ as it is just an SUV with a sporty sloping roofline.)

          For me personally a battery and a screen does not seem to be ‘innovation’ or ‘effort’ to me. Its’ not to say Audi design is bad,.. but it’s see a decrease in something, when you’ve seen much better from them. Audi has always been about the technology, in combination with engineering. technology not just within the vehicle, but in the way it works, to the way it sounds, to the way it functions. It seems as though the company has (whilst not completely, but only to a degree) lost slight sight of not who or what, but more so why.


          Just to give some examples of great Audi Design in both their concepts and cars with their technology as well as class.
          Audi Pikes Peake quattro Concept
          Audi Nuvolari quattro Concept
          Audi Le Mans quattro Concept

          1st & 2nd Generation Audi TT (not including the latest current generation)
          (even the quirky) 1st gen A2 (which it is to be noted was a great vehicle, which they even made a version of the vehicle that could achieve over 100MPG… in the early 2000s’… in a family vehicle.).
          Every vehicle released from 1995 to maybe around 2012 was quite great in design in my opinion.. interior as wells exterior. Concepts and production vehicles alike.

          Although Audi have demonstrated in a number of concepts they have the ability to do great things with the current design language,… although it seems that unlike the concepts of the past, they have yet to do much of anything with the great concepts in any form.

          To Close Audi Design I believe was at its’ best from 1995 with the introduction of the TT-Concept, up until 2013/2014 when they begin to introduce the ‘Lamborghini’ sharp edge styling to their vehicles. But it’s not simply about styling alone, but it may be down to the way the company views not only itself, but its’ future. But they have begun to show a bit of promise and return with their latest vision for the future,.. so here is to hoping this company can return to where we all know they have the ability to be.

    • Daniela Wolf

      The A8 is to advanced and scares off old fashioned costumers who are most likely to be found in this class.

      • SteersUright

        I think there is some truth to this.

      • iggination

        The A8 fends off potential buyers by use of those ugly touch screens.

        • Daniela Wolf

          Don’t worry the new S-series will use them too.^^

  • OS

    yawn…looks so boring and like something we’ve already seen before from other brands like the A8 and model S/3. If it was truly revolutionary…it’d be the first fully electric full size luxury sedan…which currently doesn’t exist cause model S, e Tron gt, and Taycan are all mid-size. That upcoming EQS doesn’t look full-size or that promising either. How is Mercedes this behind on tech and playing catch up is the real question?!

    • orion

      The EQ S will take care of the all electric luxury sedan gap!

  • Rasta_Farian

    What is wrong with buttons and switches?

    • Iceman

      I love buttons. Agree.

  • Gargamel

    Dear Mercedes,
    Just make the front of the S-Clas look less like a Hyundai. Good grief. All that other stuff is immaterial.

  • Kagan

    Didn’t look fast.

    Cuts the lanes, hmmm! You need better test drivers!

  • Nordschleife

    The A8 just doesn’t have the appeal. The BMW is close. The S-Class is the pinnacle of luxury. You all may not like the touchscreen but I best with MBUX technology and the style ambiance ratio it will remain a top seller.

Watch A Pair Of Porsche 918 Spyders Give Much More Powerful Rivals A Good Lesson

Thanks to its hybrid powertrain and all-wheel drive, the 918 Spyder can hit 62 mph (100 km/h) in less than 2.5 seconds, scaring some serious machinery.

What Would You Call The BMW Concept 4’s Grille? Coffins? Waffle Iron? Beaver Teeth? Have Your Say

The grille of the BMW Concept 4 has caused a huge amount of controversy about its design – and for very good reason.

Tuned Mercedes-AMG GT 63 S With 818 HP Is Simply WOW!

Posaidon is also offering an 868 hp upgrade for all modern AMGs powered by its twin-turbo, 4.0-liter V8.

Moving House? The C7 Corvette Can Double As A Couch Transporter

Using a ‘Vette to move a large piece of furniture? Apparently, it can be done, though we would pick a vehicle more suited to the task.

Untitled And Unregistered Honda S2000 Could Be Yours For A Little Under $100,000

The same car sold for $70,000 earlier this year.

Tesla’s Nurburgring Attempt Could Be In Vain As Porsche Set The Lap Record With The Standard Taycan Turbo

Porsche didn’t use the more powerful Taycan Turbo S, so they could potentially beat Tesla in the end.

McLaren Thinks SUVs Aren’t Cool, Electrification Is – But Tech’s Still Not Up To Par

Even though tan SUV would boost its annual production from 6k units to 15k, Woking is convinced it’s not right for them.

Bentley Bentayga Stetson Edition Is An Ultra-Luxury Crossover For Cowboys

The special edition is available exclusively at a Texas dealership and features unique styling inside and out.

VW ID.4 Crossover To Be Unveiled In February

The model will be the production version of the ID Crozz concepts.

BMW’s Fall Updates Include A New Mild-Hybrid System For The 5-Series

Other updates include a carbon fiber roof for the 8-Series Gran Coupe and an M Performance package for the M135i xDrive.