BMW Poked Fun At Mercedes, But Ended Up Getting Burned For Their Huge Grilles Instead

While Audi is busy making Qnicorns, BMW and Mercedes got into the Halloween spirit by joking around on Twitter.

BMW USA launched the first salvo with a tweet directed at Mercedes. It showed an E53 wearing an M5 costume and was accompanied by a message saying “Now every car can dress up as its favorite superhero.”

While this was clearly a dig at Mercedes and their mid-level AMG variant, BMW did wish their rivals from Mercedes-Benz USA a happy Halloween. Despite that gesture, Mercedes decided to fire back with an amazing burn.

Related: What Would You Call The BMW Concept 4’s Grille? Coffins? Waffle Iron? Beaver Teeth?

The company replied to BMW’s tweet by saying “Nice one. That’s a really scary costume!” However, they took things one step further by adding “Especially that radiator grille…”

That’s, of course, a hilarious reference to BMW’s ever growing grille. The controversy kicked off with the unveiling of the X7 and continued with the debut of the facelifted 7-Series. However, things really heated up with the introduction of the Concept 4 at the Frankfurt Motor Show.

The concept’s grille is nearly as tall as the front fascia and it has been decried as everything from buck tooth to a monstrosity. While styling is typically toned down for production, spy photos have confirmed the ridiculous grille is really happening.

This caused a revolt from BMW fans who mostly hated the design. Now, we now Mercedes isn’t a fan either.

H/T to Motor1

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