The vast majority of Rolls-Royce customers choose to add their personal touch to their new ride via the brand’s Bespoke division. This is all the more true for the Phantom flagship: 99 percent of the limousines sold by Rolls in 2018 were customized.
It should come as no surprise then that global demand for Rolls-Royce Bespoke vehicles has reached “unprecedented new levels,” according to the BMW-owned luxury brand.
Without providing any figures, the company says that “record numbers of exceptional handcrafted vehicles leave the Home of Rolls-Royce in Goodwood”. The automaker also showed off three customized Phantoms that were recently completed.
“These are three very different Phantoms, each illustrating the extraordinary breadth of Bespoke personalization available to patrons of our marque,” says Torsten Müller-Ötvös, Rolls-Royce Motor Cars CEO.
Rolls-Royce Bespoke designers, artisans, craftspeople, and engineers spent “several years” to bring these three unique Phantom motor cars to fruition. Yes, you read that right, it took three years for these exceptional creations to be completed. Let’s see what’s so special about them.
As its name suggests, this is inspired by the art of fine timepieces. It features a Gunmetal lower and Black upper two-tone exterior paint, accented by Gold and Silver hues. Those include the Spirit of Ecstasy ornament cloaked in 24-carat gold and a hand-painted twinned coach line incorporating an intricate watch inspired design.
Inside, the Horology boasts the largest stainless steel and gold inlay ever made for a Phantom. Positioned below a multiple layered stainless steel Gallery, the inlay depicts an abstract schematic of a watch movement. The Rolls-Royce clock is set in a solid silver, guilloché case.
Digital Soul Phantom
Described as “a study in contemporary artisanship” and “a fusion of human endeavour and computer generated design,” the Digital Soul Phantom combines traditional craftsmanship with modern techniques such as 3D printing. The exterior sports a two-tone paint scheme of Carrara White and Smokey Quartz embellished with a gold coach line and gold plated Spirit of Ecstasy figurine.
The gold exterior accents serve as a prelude to the interior, as the Digital Soul Phantom’s Gallery boasts the largest piece of 3D printed stainless steel ever featured in a production car.
This has been plated in nearly 50 grams of 24-carat gold and is the first thing your eyes are, inevitably, drawn to when entering the car. The design is actually a unique algorithm portraying the owner’s individual characteristics. Other highlights include gold inlays set by hand in Smoked Eucalyptus wood on the Phantom’s rear doors and picnic tables, Seashell and Dark Spice leathers accented by gold stitching and “RR” monograms, as well as gold plated speaker grilles.
Arabian Gulf Phantom
Perhaps the most visually striking of the three bespoke Phantoms, at least on the outside, is the Arabian Gulf. Adopting the rich colors and historical narrative of pearl diving in the Middle East, the unique limousine combines a Turchese body color with an Andalusian White upper area. An Arctic White coach line is broken by a hand-painted Nautilus shell motif that represents the link to the car’s lavish interior.
The Gallery displays an artwork featuring silk appliqué lines that evoke the movement of the ocean. Created by Rolls-Royce and British artist Helen Amy Murray, the Turchese Gallery serves as an exquisite background for a spectacular Mother of Pearl clock.
Other interior details worth mentioning include a tone-on-tone Nautilus shell embroidered on the rear doors, with the same motif also featured in the delicate Mother of Pearl marquetry found on the picnic tables’ fascia. Finally, the starlight headliner consists of 1,344 hand-woven fiber optic lights.