- Ford’s next-gen EV tech will help to improve all future models.
- Higher aluminum prices could cost the automaker an extra $1 billion.
- Company’s $30,000 electric truck will appeal to crossover buyers.
Ford has high hopes for their upcoming mid-size electric truck and CEO Jim Farley recently revealed the company did an “incredible job” creating its UEV platform. However, its advancements won’t be limited to next-generation electric vehicles.
Speaking during an earnings call, Farley said the platform “represents a step change in efficiency and cost, especially for the EV market.” While the company has been touting those benefits for awhile, the executive revealed they’re now integrating these “skunk works breakthroughs” into their mainstream products and processes.
More: Ford Reveals Details Of $30K Electric Truck Due In 2027
He went on to say the Blue Oval is applying learnings from the program to their high-volume internal combustion and hybrid lines, and this will help to reduce costs as well as improve quality. Farley added that by the end of the decade, 90% of their global nameplates will offer electrified powertrains including hybrid, electric, and range-extended options.
When asked about Chinese automakers, Farley wants to have his cake and eat it too. As he explained, “As America’s largest auto producer, we are totally dedicated to a thriving U.S. auto industry and safeguarding our country’s industrial base.” However, he noted the company leverages global partnerships – including with Chinese automakers – to grow their business.
Despite occasionally partnering with them, Farley wants to keep Chinese automakers out of America. He said it’s not just a case of “economic vitality,” but also “national security.”
The executive briefly addressed the war in Iran by saying they’re monitoring the situation. Farley went on to note the company has successfully navigated the pandemic, chip crisis, and tariff headwinds, so they’re used to making adjustments on the fly.
That being said, the automaker is expecting some impacts including commodity headwinds. This could end up costing them $1 billion more than they originally anticipated and it’s largely due to higher aluminum prices as a result of global supply constraints.
While there was a lot of talk about aluminum, we’ll spare you the boring details and skip right to pickups. Ford is particularly bullish about them, despite a number of new contenders on the horizon including Kia.
As Farley explained, the market continues to broaden and grow. He said car and crossover buyers are moving into pickups, and he’s really excited about their $30,000 EV because its packaging will appeal to both truck and crossover shoppers.

