MINI Cars Getting New Simplified Logo In 2018

The BMW Group’s MINI brand has revealed a new logo, one which it says, combines “an awareness of traditional values” with “the spirit of future-oriented development”. The new MINI logo will be visible on the firm’s entire lineup from March 2018 onward.

The automaker hasn’t dramatically changed the design, as they took the current logo and simplified it, in a 2D version, with their name written in uppercase letters in the middle of a circle, flanked by restyled wings.

This combination dates back to the early years of the classic Mini, and combines brand’s traditional values with the modern era, which began in November 2000 under the BMW Group’s ownership, when the MINI as we have come to know it celebrated its public premiere.

Although the automaker doesn’t say it, there’s a very good chance that the minimalist logo marks a new beginning for the company, one where ‘electrification’ is the key word, and product expansion their main strategy.

As big of a deal as it may be for MINI, this isn’t the first time that they have shown their new logo, as it was actually revealed back in mid-2015, so it has taken them, in total, almost three years to finally apply it to their cars.

Note: MINI Electric Concept pictured

PHOTO GALLERY

VIDEO

  • Six_Tymes

    The renders are very future retro. nice work!

  • Love the video montage. And the logo will look modern in publications too.

  • Monkey Jump

    this logo has been used in MINI communication already in Germany for quite some time, not on their cars though…

  • Monkey Jump

    They have been using this new logo in communication (e.g. TVC end) already in Germany for quite some time, not on their cars though…

    • Yeah they also use that logo in advertisement in Southeast Asia too.

    • OdysseyTag

      Have seen the same in Africa.

    • OdysseyTag

      Have seen the same in Africa.

  • Why would Mini do something, like this? Isn’t the Heritages enough cut down to the bone. Shame on Mini, but what the heck. The didn’t know then, they didn’t know now.

    • Mini was built essentially on lifestyle. Although with recent times they try to make it less so. But in other market of the world the only way you sold them is to promote through lifestyle.

  • LJ

    I love all of the pretentious BS that companies spew to describe their new logos.

    Just say “we wanted our logo to be trendy and so we made it flat instead of 3D-looking”.

    • pcurve

      lol… nailed it.

  • Auf Wiedersehen

    Hate to think how much it cost them to redesign and end up with virtually the same thing.

  • SteersUright

    Cool logo, now start making good cars again. My Dad’s Cooper S feels so slow and numb and not in keeping with what a Cooper S was and should be.

  • smartacus

    after MINI’s disastrous
    Super Bowl commercial;
    nobody wants any part of it.

    • Wayne Alan Carr Heyes

      ???

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