Henrik Fisker insists that work continues to be done on an entry-level electric vehicle priced at around $40,000.
The former BMW and Aston Martin designers asserts that this vehicle will sit alongside the EMotion in the brand’s range and be joined by the Orbit self-driving city shuttle. Production of these two vehicles is yet to start but Fisker says progress is being made on the entry-level model.
Recently speaking with Autocar, Fisker refuted suggestions that working on three ambitious vehicles may be a bad decision for the small company.
“In the future, people are going to choose a mobility device that is the best [suited] for the trip they’re doing that day. It could be an electric bike or your own car, somebody else’s car or a shuttle.
“I don’t think the old ideal, where somebody says ‘we’re only going to make sports cars; that’s our brand’ is going to work in the future. People will have four or five mobility devices and, if they like your brand, you should be able to service them in all those areas,” he said.
Ambitious but risky
At this stage, almost nothing is known about the proposed $40,000 model, other than the fact that it will be sold as a mass-market vehicle. It’s therefore reasonable to assume that it won’t feature the solid-state batteries currently being developed for the EMotion and Orbit, instead relying on traditional lithium-ion cells.
Taking a leaf out of Tesla’s book could prove to be a fatal decision for Fisker. Whereas Tesla had sold and delivered tens of thousands of Model S and Model X vehicles before the introduction of the entry-level Model 3, Fisker hasn’t even started building the EMotion. What’s more, Tesla has had a difficult time making the Model 3 a reality, leaving us scratching our heads as to how Fisker thinks it can do the same.