Lotus Expects Its Upcoming SUV To Push It Into The Luxury Market

The upcoming Lotus SUV will allow the British brand to expand into the luxury market like never before.

According to design boss Peter Horbury, the vehicle will venture into uncharted territory, particularly in the Chinese market and under the leadership of Geely, Autocar reports.

“The question is where Lotus can be positioned in the market, where it is today and where the competition might be. China is a huge market for more luxury, more expensive cars, so that’s a possibility.

“SUVs were never on the agenda at Porsche until someone dared to suggest to the board it might be a good idea. Where would they be today if they hadn’t?” Horbury said.

However, this isn’t to suggest that the SUV will be an out-and-out luxury car. Instead, it will feature the sporty prowess and class-leading handling of any Lotus model.

In creating the vehicle, Lotus is expected to use the Volvo SPA platform currently used by the XC90 and XC60. While this architecture only supports four-cylinder engines, Lotus will still offer a number of powerful engines for the model, including a four-cylinder hybrid delivering in excess of 400 HP.

Patent drawings, as the ones pictured here, have revealed that the SUV will adopt a sharp and edgy design quite different than any Lotus models currently on sale. It will be similar in size to the Porsche Macan.

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  • Bash

    I have a thing for Lotus, and although I’m still not all sold for the idea of a sport car manufacturer going the SUV thing, but I understand the need to make a profit and that SUV is a trend now, and its not going to end anytime soon. So i do want them to succeed in this.
    Maybe, just Maybe, this will help Lotus making more and more brilliant real sport cars.

    • Let’s hope so, at least with Geely money they finally develop successor for Elise, and Marc-Gales is still tight lipped on any plan beyond those, I do hope he has something like Palmer’s next century plan for Lotus.

      • Smith

        They have only done multiples of updates and new body panels recently, the last new car was the Evora that Mike Kimberley spearheaded to glory 10 years ago, then there were the Danny jokes which never made production but cost Lotus over £250 million for nothing. Marc-Gales has been in charge for some time now and we have seen nothing, except this Geely SUV, which is not a Lotus. If that’s the best they can do then the brand is lost.

        • I’m not talking about current ancient Elise, which of course Gales current plan is keep evolving it. I’m talking about next gen Elise that is scheduled around 2021, which would be the first of Lotus yet unknown assault plan.

          I disagree, I think Gales has been doing a good job in Lotus, he knows that Lotus former owner Proton don’t want to invest money and with the remaining line up he manage to keep the development and sales to the point that Lotus didn’t lose money. Also he rejuvenates Evora, which Danny Bahar dislike and that the development was stopped. Now thanks to him Evora is back in US soil and give some car lease of live.

  • Dr Strangefingger

    These midsized SUVs really seem to be morphing into the same design. Honestly, it’s becoming challenging to decipher brand from brand… Kia, Porsche, Mazda, BMW… the only real difference is price anymore.

  • Autoexperte
  • Six_Tymes

    Imagine if the person who came up with the phrase of “Sport Utility Vehicle” and “SUV” was able to trademark both, they would be very wealthy.

  • Yilmaz Yasar

    İf they really designed like this sorry but have no chance.. As Maserati suv

  • Well the title is misleading… the comment it’s targeted for China. Which of course they had no idea about this car brand and even name like Aston Martin need to create new identity for China. So not surprising that Lotus and it’s SUV is targeting to be premium car in China.

  • Smith

    This will be just another Geely, Volvo, Linx & Co with a slightly different bodywork. Not a Lotus and never will be, no matter how much they try to say it has Lotus DNA, it will not. Lotus does not have their vehicle dynamics team anymore, they have retired or gone to Aston, so they have none of that DNA left thanks to Danny. Just another Chinese SUV, not a Lotus, but it might sell because most people don’t care, there are no pure car companies left, they all bow to the trends rather than setting them.

  • Auf Wiedersehen

    So it’ll pretty much look like everyone else’s offering, got it!

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