Despite mid-size sedans struggling to keep up with crossovers in the U.S., one nameplate has managed to see a spike in sales in Q1 of 2018: the all-new Toyota Camry.
Overall mid-size segment sales went down by 12.7% to 412,667 units in the first quarter of the year, which is a substantial decline, despite being lower than the one in Q4 of 2017. Specifically, Toyota sold 24,638 Camry units in January, 30,865 in February, 35,264 in March and 29,848 in April.
Since the Ford Fusion won’t be putting up much of a fight long term, it’s now up to the likes of the Camry, Accord, Altima and Malibu to steer the segment. Unfortunately, not all these models have gotten off to a good start in 2018.
The Camry, along with the Subaru Outback, were the only two nameplates in the top 10 to register rising sales in Q1 of 2018, according to Carsalesbase. Meanwhile, Accord, Altima and Fusion numbers are in decline, with the Malibu pretty much maintaining the status quo.
As for which models had the worst Q1, the Kia Optima would certainly be one, with sales down 27%. The facelifted Hyundai Sonata on the other hand sold 37% less units, whereas VW Passat numbers are down a whooping 47%.