Toyota Camry Resting Comfortably Atop U.S. Midsize Segment

Despite mid-size sedans struggling to keep up with crossovers in the U.S., one nameplate has managed to see a spike in sales in Q1 of 2018: the all-new Toyota Camry.

Overall mid-size segment sales went down by 12.7% to 412,667 units in the first quarter of the year, which is a substantial decline, despite being lower than the one in Q4 of 2017. Specifically, Toyota sold 24,638 Camry units in January, 30,865 in February, 35,264 in March and 29,848 in April.

Since the Ford Fusion won’t be putting up much of a fight long term, it’s now up to the likes of the Camry, Accord, Altima and Malibu to steer the segment. Unfortunately, not all these models have gotten off to a good start in 2018.

The Camry, along with the Subaru Outback, were the only two nameplates in the top 10 to register rising sales in Q1 of 2018, according to Carsalesbase. Meanwhile, Accord, Altima and Fusion numbers are in decline, with the Malibu pretty much maintaining the status quo.

As for which models had the worst Q1, the Kia Optima would certainly be one, with sales down 27%. The facelifted Hyundai Sonata on the other hand sold 37% less units, whereas VW Passat numbers are down a whooping 47%.

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  • Dr Strangefingger

    Time to buck up and buy your new 200 soon, or else…

    • Moveon Libtards

      Still better than the VW CC…

  • Moveon Libtards

    When you are top of a segment that nobody cares about and instead is buying SUVs and crossovers…

    More proof Toyota is just an appliance maker for the suburbian masses.

  • Status

    “The Camry, along with the Subaru Outback, were the only two nameplates in the top 10 to register rising sales in Q1 of 2018, according to Carsalesbase.”

    Must have missed that positive gain the Buick Regal posted on that chart. Small percentage gain, but it’s still not a negative value.

    • halid filiz

      the regal is 12th

    • That 3% was probably 3 cars.

    • HaltestelleLuitpolthafen

      No one cares about the Buick.

      It sold so poorly, any increase will show a large percentage gain.

  • Paul

    Instead of facing the music and upping their game in the midsize segment, Ford and maybe Chevy decide to wimp out and leave it.

    • LWOAP

      Ford’s definitely leaving, they’ve already confirmed that. GM says they’ll stay in the game but for how long?


    That’s not going to change anytime soon. They may even poach some potential customers from Ford once the Fusion is gone.

    • Bash

      Couldn’t agree more.

  • jaykit

    The Camry’s rear-end looks these with the Toyota rep and decent pricing is running circles around everyone. Honda really screwed up the back of the Accord and needs to adjust.

    Hyundai, Kia, Mazda and VW may simply want to abandon these cars and pull a Ford here. What is going to change anything here for them?

  • eb110americana

    I would be curious to hear buyer’s takes on why, specifically, they went with the new Camry over anything else (competitors, crossovers, whatever). Yes, it is brand new, but so is the Accord, and at least by my eyes, is similarly improved. Anyone here buy one?

    • :/ Yurr

      Probably because the Camry has a V6 and pano roof which the accord has neither, also the red interior which looks pretty freaking nice.

      • danno

        Non-turbo, and Honda 1.5L turbos have had some issues with engine oil fuel dilution. This could have made potential 2.0T buyers wary of the issue.

        • HaltestelleLuitpolthafen

          Regular consumers know nothing about this.

          Also, the fuel dilution is an overblown non-issue. It is only prevalent in super cold climates (20F or below) with super short trips.

          • danno

            You would be surprised at how well researched “regular customers” are. Pssst, they use something called “the internet” to do their research.

          • HaltestelleLuitpolthafen

            Then danno, they would see it is way overblown and affects such a small part of the US/driving public anyway.

            There goes your theory.

      • jaykit

        The ass end with the 18/19” wheel/tire combos seal it. No car in this segment is as good looking from the rear or 3/4 rear angle. Add in decent interior and features too. 90% of the new Camry’s down here in FL have the sport package and larger rims.

      • HaltestelleLuitpolthafen


        The V6 makes up for less than 7% of Camry sales, so it probably has absolutely nothing to do with it.

    • gshemant

      My sister bought an xse i4 back in September. She paid 30k but she also received 0.09% financing. Pretty incredible for a new car. The accord sport is cheaper but the financing rate is not nearly as good.

  • Ary Wisesa

    I once had a Camry (Indonesian version, RHD, 2.4lt engine). It’s not very engaging on curvy road, but I must admit it’s truly free of problem right from the first day. Until eventually replaced with Lexus GS (after 5 years of usage), it never broke down, never rattled, never failed. It run very smoothly and reasonably comfortable with decent features. I like it so much. People tend to overlook the reliability quality, not highly respecting this attribute until something go bad very seriously.

    • Bash

      “… It’s not very engaging on curvy road…”
      Heck its not engaging at any road (have to check the new one tho). lol
      What the heck is the meaning of engaging anyway.. :D:D

    • alexxx

      Spot on… on realibility…as I am getting older more and more I look for realibility…not design or sportiness…

  • Infinite1

    The Camry finally look somewhat sporty instead of just a rental car and it has that Toyota quality. The Accord, for the 10th generation, isn’t the best looking car in the segment to me, the trunk lights just makes it look like a 90s Hyundai. Really bad design, it’s twin in China, the Accord Inspire, looks so much better. Hopefully, that becomes it’s midlife facelift. Other than that, the interior is really good looking. The Fusion is actually a really decent car, sucks that it will eventually get killed off.

  • Сафиуллина-Мохамед Рамазанов

    Regal is in 12th rank not within the top 10

  • Harry Nimmergut

    These figures are pre-April. In April, the Altima was WAY off (like 30%, as I recall). I fail to understand the Sonata. Must be the current front end turning off folks. They discount Sonatas around here $8-10K, while you’re lucky to get $6K off an Optima. Will be interesting to see what happens with the Fusion beginning this month. Folks will either shun it due to the recent news, or rush to get one before they’re gone (not until MY ’20 at the earliest, but they won’t know that).

  • This puts things in perspective of how big this market is versus South Africa. Honda has sold more cars in one quarter, with one car than they probably did here last year for their whole range.

  • HaltestelleLuitpolthafen

    Over a third of Altima sales are to fleet, so you can bump its number down significantly.

    The new Camry feels cheap, and is cheap. That’s why it is selling. Americans don’t care if something is quality or not, just as long as they can get it for cheap with good financing.

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