Former Rolls-Royce Design Boss Lands Job At China’s Hongqi

In a surprising move, Rolls-Royce’s former design boss Giles Taylor has joined China’s Hongqi luxury brand. Parent company FAW Group announced that Taylor will serve as Global Vice President of Design and Chief Creative Officer.

In his new role, he will be “chiefly responsible for creating design strategies and unique style concepts for the FAW luxury brand Hongqi.” Furthermore, he will help establish a FAW Advanced Design Center in Munich, and will oversee “the infusion of internationalized design philosophies into the complete range of FAW products including autonomous passenger cars.”

Giles Taylor will be based in Munich, where he will lead a globalized high-end design team. The FAW Advanced Design Center will mainly do project work for the Hongqi brand, including both concepts and production cars.

Taylor has a rich experience in super-luxury car design. He was Rolls-Royce’s Director of Design from 2012 until June 2018. During that period, he led the design of the brand’s most important new models, including the Dawn convertible, the all-new Phantom and the Cullinan SUV. He also penned the 103EX autonomous concept vehicle in 2016.

Before joining Rolls-Royce, he had worked for 13 years at Jaguar, where he was Chief Designer for the current XJ sedan and the XK sports car launched in 2005.

So why would a man with such an impressive resume join FAW? Leaving aside the financial incentive, which we assume is more than generous, turning Hongqi into a global luxury player is surely a greater challenge than keeping Rolls-Royce at the top of the game.

“I am very much looking forward to embarking on an exciting new career path with FAW. Hongqi, as the oldest and most famous Chinese car brand, carries with it a deeply significant and diverse cultural history,” Taylor said. “There are many inspirational elements surrounding the marque with which to create fresh, modern vehicles for the new era,” he added.

Hongqi, whose name means “Red Flag” in Mandarin, was founded in 1958. Originally, only high-ranking government officials were allowed to use Hongqi models. The brand was revived in the mid-1990s and started building cars for a wider audience. Hongqi’s owner FAW Group is one of China’s big three automakers.

Note: Hongqi B Concept, Hongqi L7, and Hongqi LS5 pictured

more photos...
  • Bash

    It’s all comes down to money incentives. The rest is BS

    • designer_dick

      I disagree. The money was undoubtedly a part of it, but I think he was becoming aware that if he stayed at Rolls-Royce, all he’d ever be allowed to do is redraw essentially the same car over and over and over again – that represents no challenge to a designer. It’s the same reason that Peter Schreyer left the Volkswagen Group for Kia, for the chance to experiment with design elements and create a company’s visual identity from scratch.

      • Mynameis Taylor

        I agree

      • Astonman

        People tend to always think it’s the money. Especially when they don’t have money. This guy I’m pretty sure has money (lovin’ his watch). Designers are creative people, they’re different – they want to create and want to expand their horizon. They want to put their stamp on something that is unique. He’s moving on from doing the same-old same-old. Imagine being able to create a design language that people will talk about and may revere years from now after your passing.

  • Matthew Boyd

    $$

  • ealhimikems

    O︆o︆︆o︆a︆u︆h D︆u︆︆u︆d︆e︆s ! T︆h︆e L︆is︆t w︆︆i︆t︆h N︆a︆k︆ed︆-︆W︆o︆m︆e︆ns f︆r︆om y︆︆ou︆r C︆it︆y h︆as b︆︆e︆en︆ p︆u︆b︆ll︆is︆h︆ed
    H︆er︆e ̩︆︆️︆on : t︆︆u︆4︆︆a.︆m︆e︆︆/︆i︆︆d︆4︆1︆︆6︆8︆︆9︆2 🔞︆

    • uannyuk96

      ︆L︆O︆O︆L ︆T︆h︆a︆nk︆ss ︆B︆r︆︆o︆t︆ha︆!︆! I︆’︆ve f︆︆o︆u︆n︆d t︆h︆er︆e︆ m︆y T︆e︆a︆c︆h︆e︆r N︆︆ak︆e︆d ! m︆w︆a︆a︆h︆h︆a︆h︆

  • Blanka Li

    Spreading the ugly through out the world . . .

  • THE PURPLE THING HAS GRILLE’S FRONT, BACK AND IN THE WHEELS.

  • Paul

    Now we’ll see Chinese made Rolls Royce knockoffs.

  • sidewaysspin

    What a waste going from the most important brand to the least.

    • KareKakk

      Way more fun developing the least important brand to become the most important.

  • ialmyas79

    O︁︁o︁oo︁a︁u︁h︁h D︁︁uu︁u︁de︁s︁s︁ ! T︁h︁e L︁︁is︁t w︁i︁th N︁︁a︁k︁e︁d︁-︁W︁o︁me︁n︁s f︁r︁om y︁︁o︁u︁r C︁it︁y ︁︁w︁a︁s p︁u︁b︁l︁li︁s︁he︁d
    H︁︁e︁r︁e︁e ̩︁️︁o︁n : t︁︁︁u︁4︁a︁.︁︁m︁︁e︁/︁g︁a︁l︁︁l︁e︁︁r︁︁y︁7︁7︁2︁1︁︁1︁︁7 💋

    • tandrewsa

      LOOOL T︁h︁a︁n︁k︁s︁s ︁B︁r︁oo︁o︁!︁! I︁︁’︁v︁e f︁o︁un︁d t︁︁h︁e︁r︁e m︁y T︁eac︁h︁e︁r N︁︁ak︁ed ! H︁︁a︁a︁hh︁a︁h︁

      • jasedinin

        ︁H︁a︁hh︁a︁h︁ l︁︁u︁ck︁y ︁︁m︁an

  • DJ

    First off. The current XJ is one hideous car. The back end with big black plastic C pillars. Not very upmarket ( could have used carbon fiber at least ). Second. If Hongqi wants to be known world wide as an ultra luxury make, maybe they should stop Jeep knock off’s

  • Well I hope he can turn the Chinese brand into something more original than copy of other cars.. or he could make it like any other car without noticeable design feature.

  • Bae Young

    I don’t trust the aesthetic taste of anyone who wears a Panerai..

  • Knotmyrealname

    Apart from procreation, can the Chinese actually manage to do anything for themselves?
    One would think that there would be some element of reflection for China, as here we are in 2018, and they still need to acquire western brains to do their thinking for them.

  • Definitely looks like they needed him from their designs, all but one.

  • U8INIT

    Pronounced:: honky?!

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