When Maserati began using the phrase “The absolute opposite of ordinary,” it was in relation to the Ghibli. This project uses that saying as inspiration, while looking ahead to the year 2050.
“With Automation dominating transportation, in 2050 a product which focuses on an analogue experience of driving would absolutely be the opposite of ordinary,” says Ben Thompson, the designer who came up with the Diatto as a BA thesis project.
Attention to detail
Thompson even wanted every single aspect of this car to stand out, including its wheels, where the spokes were designed to “guide your eyes” towards the center of the rim in order to behold the Maserati emblem. Meanwhile, the negative space between the spokes is meant to reveal the in-wheel motor and suspension system.
The overall aesthetic of the Diatto is properly futuristic, and a world in which such a car could exist as a production-ready model is surely decades away.
To make this project more of an experience, the designer even created a key to match the look of the car as seen from above. There aren’t any buttons on the key – only a swipe function to lock and unlock the Diatto.
Last but not least, we have the interior, which allows for a driver and a passenger and features a simple dashboard design, with a small gauge cluster behind the steering wheel. Speaking of, are those in-wheel mounted paddle shifters? That’s pretty interesting, although it’s probably not very ergonomically sound.