• Dealer says labor-rate request triggered Bugatti backlash.
  • Lawsuit claims Tourbillon supply favored nearby rival store.
  • Hypercar drama now headed through Florida federal court.

Owning a Bugatti is expensive, and so is arguing over who gets to fix one. A Miami Bugatti retailer has sued the brand, claiming a dispute over warranty labor rates snowballed into canceled service privileges and scarce hypercar allocations.

According to the complaint, Bugatti Miami, part of Braman Motors, first requested a higher warranty parts reimbursement rate in 2024, and says that increase was approved. The bigger fight came later when the store sought a labor reimbursement rate of $1,350 per hour for warranty work. Yes, per hour. We’ve brought entire cars for less.

Related: Bugatti’s Tourbillon Isn’t Even Out Yet, And It’s Already Trying On Aftermarket Wheels

The lawsuit says negotiations eventually produced a temporary arrangement. The dealer claims Bugatti agreed to pay $1,100 per hour through the second half of 2025, before rising to the requested $1,350 from January onward, Auto News reports.

Excessive Markups

But then things allegedly changed. The filing says Bugatti later informed the store it would no longer be authorized to carry out warranty repairs, citing “excessive labor and parts markup.” Bugatti Miami claims Bugatti said it could get “the same quality vehicle service from other retailers at far lower cost” and that it planned to notify local owners that warranty servicing would no longer be available at its Braman Motors Florida dealership.

Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
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And that’s not the dealer’s only bone of contention. The case also accuses the automaker of unfair vehicle distribution. Bugatti Miami says it received only two allocation slots for the Tourbillon, the successor to the Chiron, while another Florida retailer, Bugatti Broward, 25 miles (40 km) away, allegedly got nine. Considering each new Bugatti reportedly sells for somewhere north of $4 million, allocation math matters.

Direct-Sales Violation

The dealer even alleges Bugatti has engaged in direct-to-customer sales practices that violate Florida franchise laws. According to the complaint, the automaker allegedly handled reservations, pricing, deal terms, and customer contracts directly for models including the Bugatti Chiron and Tourbillon.

Bugatti Miami is asking the court for relief and wants changes to its dealer agreement blocked while the case is ongoing. Neither side responded when Auto News asked for comment.

Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing
Bugatti Told Its Miami Dealer $1,350 An Hour Was Too Expensive, The Dealer Is Suing

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