- Ford had a dismal second quarter as group sales dropped 10.3%.
- Mustang outsold Mach-E by more than 2:1, while Bronco beat Wrangler.
- Lincoln sales plummeted 15.8%, largely due to axing the Corsair.
Ford brought back employee pricing for everyone on May 1st and the offer is set to expire on July 6th. However, don’t be surprised if it gets extended as sales have been dreadful.
In the second quarter, group sales fell 10.3% to 549,200 units. That’s a decline of 62,895 vehicles and the automaker is down 9.6% year-to-date.
More: Ford Sales Plummet Nearly 14% Even With Employee Pricing For Everyone
Those are brutal numbers and hybrids didn’t even help. Despite sky high gas prices, Ford’s hybrid sales dropped 20% in the second quarter. That stands in stark contrast to rivals as sales of Kia hybrids soared 187% in June and were up 115% for the first half of the year.
The automaker didn’t get help from electric vehicles either as sales plummeted 40.7% in Q2. The Mustang Mach-E fell 30.9%, while the discontinued F-150 Lightning was down 58.6% to a mere 2,421 units.
To put those numbers into perspective, the gas-powered Mustang outsold the EV by more than 2:1. This is also echoed in year-to-date sales, where the ICE-powered model is leading 28,725 to 11,632.
As we’ve pointed out numerous times in the past, the decision to eliminate the Escape is costing the automaker an insane number of sales. In the first-half of 2025, Ford moved 82,589 units. This year, they’ve only managed to sell 24,112 Escapes, which is a difference of 58,477. Dealers still have around 3,000 units remaining in inventory, but they’ll be gone soon enough.
It’s also worth noting Escape customers aren’t embracing the Bronco Sport as sales of that model were down 6.7% in Q2 as well as 1.3% year-to-date. However, Ford has been pushing some buyers to the Explorer and it was up 13.8% for the quarter and 21% for the year.
Truck sales were down across the board in Q2 as the F-Series was off 11%, while the Ranger fell 9.8%. Even the Maverick, which offers a popular hybrid variant, was down 0.4%.
Despite a sea of bad news, Ford noted the Bronco set a second quarter sales record of 45,739 and a first-half record of 76,936. More importantly, it outsold the Jeep Wrangler for the quarter. That off-roader was down 12% to 41,793 units.
Overall, Ford brand sales were down 10% to 522,811 vehicles. The Blue Oval is also down 9.6% for the year.
While the automaker didn’t have much to celebrate, they said customer demand for the F-Series remains strong, but it’s still feeling the impacts of last year’s aluminum supply shortages. They also noted the elimination of the Escape and Corsair was bound to put a damper on sales.
Lincoln Sales
That pain was clearly felt at the luxury brand, where sales fell 15.8% in the second quarter. This was largely due to 4,200 less Corsairs being sold. However, that wasn’t the only problem as the Navigator was down 17.4% while the Aviator was off 1.4%.
The only bright spot was the Nautilus, which had a record-setting Q2 thanks to 10,505 sales. Of course, that could all come to an end soon as the Chinese-built crossover needs special approval to continue being sold in the United States. This same process doomed Polestar in America, but it seems likely that Lincoln will get the green light.
2026 Lincoln Q2 US Sales
