Genesis To Focus On The UK Market When It Launches In Europe

Genesis says that the UK will be its main target when it launches in Europe in 2020.

Company boss Manfred Fitzgerald stressed this while speaking with Autocar, putting an end to speculation that the arrival of Genesis in Europe wouldn’t include right-hand drive vehicles.

“We’ll be entering the European market in the next couple of years. That said, in that market, we’ll be focusing on the UK. We’re definitely building right-hand drive cars for 2020,” Fitzgerald said.

According to Fitzgerald, the luxury brand of Hyundai will arrive in the UK with a plethora of vehicles. This range is expected to include the G70 sports sedan, the G80, the S-Class-rivalling G90 and, in the not too distant future, the yet-to-be-revealed GV70 and GV80 SUVs. Designed to rival the BMW X3 and X5 respectively, the duo will launch with eye-catching designs and be offered in petrol and diesel guises. Electrification is also a possibility down the road.

While Genesis has been readying its European launch, the company has been at loggerheads with its U.S. dealerships during the past few months.

As recently as November 2017, the South Korean automaker said most its U.S. dealers would not be permitted to sell Genesis models. Earlier this month, however, Genesis general manager Erwin Raphael said all of the company’s U.S. dealers will be able to sell Genesis models.

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  • T2X

    I love the G70 and G80 Sport. But the problem is, all this Cars are not available in Switzerland (Europe), and it’s very important for the people here, to have a smaller engine with turbos, instead of natural aspired 5.0l engines or something like that.
    The 3.3l V6 Twin Turbo are really good, but Hyundai/Kia/Genesis need to increase the power/torque.
    Mercedes A45 AMG had more Power, same with the RS3 from Audi, or the 3.0l V6 from the BMW M3/M4 as well.

    • bd0007

      Problem with the 3.3TT is the high CO2 tax rate.

      In EU countries with particularly high CO2 taxes, the Stinger GT is $100k in US dollars.

      The H/K don’t really have a diesel engine suited for luxury vehicles (they’re fine for something like the Santa Fe or Sorento), but probably not worth it for them to invest in a new diesel engine for their luxury models as diesels are on their way out (not only in Europe, but in their domestic market).

      They need to bring hybrid powertrain versions (even if just a 48V mild hybrid) ASAP.

  • ProtectOurHeritage

    It wouldn’t surprise me if the Genesis models weren’t popular here in the UK, especially post-Brexit.

    • PK

      what’s a brexit?

  • supermanuel

    This is bad news for Infiniti and to a lesser extent Lexus & Jaguar. It’s not likely to bother the mainstream here in UK though. I expect that Hyundai will do a significantly better job of establishing a ‘premium’ brand than Nissan ever did.They certainly couldn’t do a worse job.

    • Galaxium

      Similar in the US, except Nissan’s luxury arm has done much better than Honda’s Acura. I think the Genesis will perform at least just as good as Infiniti.

      • bd0007

        Wouldn’t say that Infiniti has done much better than Acura.

        Since their respective launches, Acura has usually sold better than Infiniti, but these days, Acura is pretty much an RDX and MDX company (along with maybe the TLX).

        Infiniti was pretty much just the G/Q50/60 until they started selling FWD CUVs.

        Genesis will stand out from the Japanese (including Lexus) as the GV80 and GV70 CUVs will be RWD.

  • bd0007

    To clarify, all Hyundai dealerships will be able to APPLY for a Genesis franchise.

    Only those willing to build-out a separate Genesis store will be granted a Genesis franchise.

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