Ford Drops Ads For Sedans In The U.S. As It Transitions To An SUV-Heavy Lineup

Ford is betting its future in the States on crossovers and SUVs by ditching most saloons and hatchbacks and focusing on high-riding vehicles instead.

Announced this spring, the decision is official and will soon see the brand stopping national ads for sedans, reports AutoNews, as the Fiesta, Focus, Fusion (Mondeo) and Taurus will slowly be phased out.

As a result, Ford’s dealer network will have to sell the remaining four-door cars without the help of advertising campaigns, as their budget will be redirected into promoting the next-gen SUVs, as well as the Mustang, which has secured a future in the Blue Oval’s U.S. portfolio.

Also Read: Ford Execs Shed More Light On Why They’re Killing Their Cars

Dealers will, however, get some help from Ford, as “we can’t let them just sit on the inventory”, said Blue Oval’s Vice President of U.S. Marketing, Sales and Service, Mark LaNeve. “We’ll keep them competitive on incentives, but we’re certainly not spending money there in a way where we’d be driving the market. We’re accepting the share we’ve got.”

As for the decision to stop advertising sedans in the United States, LaNeve said: “It allows us to focus our resources. If we can take that money from sedans, where we have a middle-of-the-road position, to be the leading brand in SUVs, that’d be a really good position.”

Ford’s new car sales dropped 21 percent in August; at the same time, those of the Mustang rose by 35 percent and deliveries of pickup trucks and vans were up by a 5.9 percent increase, while sales of utility vehicles went up by 20 percent.

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  • LJ

    This still feels so weird.

  • Bash

    Personally, I have never came across anyone who made a decision to buy a car in any sort based on advertisements. With all the information is available online and easy to reach and all the comparing facilities within the same brand different offerings or between different brands or even different year models. I kinda find car advertising kinda useless if not lame.

  • charlotteharry57

    I still can’t believe that this made the news rounds last week. Ford is (a la Elon) pumping the newshounds chain with drivel, whether worthy or not. I haven’t seen an ad for a Ford sedan in years! Really!

  • S3XY

    Cool. I’ve never desired any Bord.

  • Leconte Dave

    That’s a pretty stupid move killing their sedans. Just make a mustang sedan

    • Nihar

      Good idea! But not call it a Mustang. more like a charger competitor or an Audi A7 competitor for Linocln based on the platform.

      • Leconte Dave

        They could have used the Falcon name

  • erly5

    How is this news? Is this Fords way of advertising the fact they have a supply of soon-to-be obsolete sedans they need to offload?

  • Honda NSX-R
    • Loquacious Borborygmus

      Sedan abandonment disorder?

      • Honda NSX-R

        Yes

  • Ilbirs

    I still think that after a few years we will read a story telling about “the first sedan from Ford after X years”.

  • Craig

    My guess? Within 5 years we’ll see Mustang Sedans and wagons. And maybe even a hatchback.

    • Loquacious Borborygmus

      Kinda like Fiat and their 500 brand.

  • john1168

    Nobody is going to miss that POS Taurus. The Fiesta was too small for the US market. The Fusion was good but it did need a few improvements. The upcoming Focus looks great but the US isn’t getting it so it’s a mute point.

    My point is, sedans failed at Ford because Ford failed it’s sedans.

    • Jon

      It’s actually a moot point, not a mute point.

      • Loquacious Borborygmus

        I’m sure that’ll fall on deaf ears.

        • john1168

          LOL

      • john1168

        thanks:)

  • Bash

    Maybe.

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