Ford Drops Ads For Sedans In The U.S. As It Transitions To An SUV-Heavy Lineup

Ford is betting its future in the States on crossovers and SUVs by ditching most saloons and hatchbacks and focusing on high-riding vehicles instead.

Announced this spring, the decision is official and will soon see the brand stopping national ads for sedans, reports AutoNews, as the Fiesta, Focus, Fusion (Mondeo) and Taurus will slowly be phased out.

As a result, Ford’s dealer network will have to sell the remaining four-door cars without the help of advertising campaigns, as their budget will be redirected into promoting the next-gen SUVs, as well as the Mustang, which has secured a future in the Blue Oval’s U.S. portfolio.

Also Read: Ford Execs Shed More Light On Why They’re Killing Their Cars

Dealers will, however, get some help from Ford, as “we can’t let them just sit on the inventory”, said Blue Oval’s Vice President of U.S. Marketing, Sales and Service, Mark LaNeve. “We’ll keep them competitive on incentives, but we’re certainly not spending money there in a way where we’d be driving the market. We’re accepting the share we’ve got.”

As for the decision to stop advertising sedans in the United States, LaNeve said: “It allows us to focus our resources. If we can take that money from sedans, where we have a middle-of-the-road position, to be the leading brand in SUVs, that’d be a really good position.”

Ford’s new car sales dropped 21 percent in August; at the same time, those of the Mustang rose by 35 percent and deliveries of pickup trucks and vans were up by a 5.9 percent increase, while sales of utility vehicles went up by 20 percent.

more photos...
  • LJ

    This still feels so weird.

  • Bash

    Personally, I have never came across anyone who made a decision to buy a car in any sort based on advertisements. With all the information is available online and easy to reach and all the comparing facilities within the same brand different offerings or between different brands or even different year models. I kinda find car advertising kinda useless if not lame.

  • charlotteharry57

    I still can’t believe that this made the news rounds last week. Ford is (a la Elon) pumping the newshounds chain with drivel, whether worthy or not. I haven’t seen an ad for a Ford sedan in years! Really!

  • S3XY

    Cool. I’ve never desired any Bord.

  • Leconte Dave

    That’s a pretty stupid move killing their sedans. Just make a mustang sedan

    • Nihar

      Good idea! But not call it a Mustang. more like a charger competitor or an Audi A7 competitor for Linocln based on the platform.

      • Leconte Dave

        They could have used the Falcon name

  • erly5

    How is this news? Is this Fords way of advertising the fact they have a supply of soon-to-be obsolete sedans they need to offload?

  • Honda NSX-R
    • Loquacious Borborygmus

      Sedan abandonment disorder?

      • Honda NSX-R

        Yes

  • Ilbirs

    I still think that after a few years we will read a story telling about “the first sedan from Ford after X years”.

  • Craig

    My guess? Within 5 years we’ll see Mustang Sedans and wagons. And maybe even a hatchback.

    • Loquacious Borborygmus

      Kinda like Fiat and their 500 brand.

  • john1168

    Nobody is going to miss that POS Taurus. The Fiesta was too small for the US market. The Fusion was good but it did need a few improvements. The upcoming Focus looks great but the US isn’t getting it so it’s a mute point.

    My point is, sedans failed at Ford because Ford failed it’s sedans.

    • Jon

      It’s actually a moot point, not a mute point.

      • Loquacious Borborygmus

        I’m sure that’ll fall on deaf ears.

        • john1168

          LOL

      • john1168

        thanks:)

  • Bash

    Maybe.

Connectivity Upgrades Raise 2020 Nissan NV200 Compact Cargo Prices By $530

The 2020 NV200 cargo van gains a new 7-inch touchscreen interface with Apple CarPlay, Android Auto and SiriusXM Radio.

Kia Admits Stinger Successor Is In Doubt As Sales Didn’t Live Up To Expectations

The sports saloon was always going to be a halo car for Kia, yet they believed it would be successful at least in the U.S. – and that didn’t happen.

G-Power Pumps Up The Mercedes-AMG GLE 63 S Coupe To 789 HP

Thanks to new turbochargers and software, plus a few other parts, Merc’s super SUV benefits from a significant increase in power.

Semi-Truck Carrying 44,000 Lbs Of Nutella Crashes In Michigan

Good thing the chocolate delight was in jars and not liquid form, or that highway would probably be closed to traffic for more than 2.5 hours .

McLaren Speedtail Build Slot Pops Up For Sale At $5.5 Million

Production of the 1,035 HP hyper GT is limited to 106 units worldwide, so it’s to be expected for flippers to exploit this to the fullest.

Have A Listen At The Tesla Model 3’s Pedestrian Warning Sound

Tesla’s new noisemaker for the Model 3 actually makes two sounds, one for going forward and one for reverse, and they’re (fittingly) futuristic.

California And 22 Other States Sue U.S. Government Over Auto Emissions Standards

The war between the Trump administration, who revoked states’ rights to set their own standards, and state officials is escalating.

Mercedes Is Asking $53k For 22,000-Mile 1982 S-Class In Showroom Condition

Currently residing at the Mercedes-Benz Museum, this classic S-Class has undergone a thorough restoration by the company itself and is accompanied by all documents and invoices .

2020 Opel/Vauxhall Astra Leaves A Good Chunk Of Its GM Legacy Behind

The styling changes are minor, but the revamped Astra gets an all-new, PSA-derived engine lineup that should help it keep up with its rivals.

Toyota Land Cruiser Celebrates 10 Million Units Sold Since 1951

Toyota’s iconic off-roader has been on sale for 68 years now, with the latest generation being available in 170 markets worldwide.