BMW Rules Out Pickup Truck Saying There’s No Business Case For It

BMW’s development chief and board member Klaus Frohlich has ruled out any chances of the German car manufacturer building a pickup to rival the Mercedes-Benz X-Class.

Ever since the X-Class premiered, BMW has been flooded with questions about producing a rival. Many of the calls for this model have come from Australia, where the company’s local arm has been pushing for a pickup for a number of years.

However, talking to Motoring at the Paris Auto Show, Frohlich said there’s no viable business case for a luxurious pickup truck.

“I’m the bad guy. I see no evidence that we can ever do a good proposition. Every business case we did so far… it was by far not relevant. For us, the market segment is too small, because we are at the higher price level for pick-ups,” Frohlich said.

“The premium side of that market is extremely small … there’s only a few regions of the world – Australia is one of them. If you look at the pickup market… if you look at the segment of the pick-up trucks, it’s very much utilities, so median price points are very, very low,” he said.

There had been talk of BMW potentially partnering with Toyota to create an upscale pickup using the underpinnings of the Hilux. Such a partnership would have followed on from the two automakers’ co-development of the new Supra and Z4 and be similar to the relationship between Mercedes-Benz and Nissan that spawned the X-Class.

Frohlich denied such a tie-up was ever considered by BMW, bluntly stating that “We will never do badge engineering.”

Rendering via Rain Prisk

Can A Modded Dodge Charger Hellcat Beat A McLaren 720S?

The Dodge Charger Hellcat in question has over 900 hp and gives the McLaren 720S a good fight.

New Ford Bronco Could Have A Removable Roof Just Like The Original

The Ford Bronco’s B- and C-pillars could split in two and slide into each other.

Supercharged Lamborghini Huracan Performante Is A Spoiler Away From Lift Off

This Lamborghini Huracan Performante can run through to 210 mph thanks to a supercharger.

Low-Mile Aston Martin Lagonda Is Here To Fill That Wedge-Shaped Hole In Your Life

If wedges is your thing, then this Aston Martin Lagonda wants a word with your pocket.

2020 Audi A3: Here’s A Pretty Accurate Look At The Sedan

Audi’s new A3 will be available as a four-door sedan, a five-door hatch and possibly a five-door coupe too.

This Woman From Colorado Collects McLaren Supercars

Kathy Cargill loves driving her McLaren Senna through the Colorado mountains.

BMW Does A 180 And Says Apple CarPlay Will Be Free On New Models

BMW has been charging owners $80 per year to use Apple CarPlay.

23-Footlong Armored Rolls-Royce Phantom Limo Is A Dictator’s Wet Dream

Hey Kim Jong Un, those Mercedes-Benz limos kinda look outdated next to this armored Rolls-Royce Phantom, don’t they?.

What Could Go Wrong? Mercedes-AMG Owner Does Burnout While Sitting On A Flatbed

The Mercedes-AMG C63 S’s 4.0-liter twin-turbo V8 proved a little too powerful.

Tesla Model 3 Performance Is An EV Everyone Can Love

The Tesla Model 3 Performance pumps out 450 hp thanks to its dual electric motors.