Infiniti USA September Sales Down By Disastrous 43.9 Percent To 7,031 Vehicles

Nissan Motor Company has gone out of its way lately to fix its ailing Infiniti luxury brand but nothing seems to be working, at least for now.

Earlier this year, Infiniti announced it would leave Western European markets in 2020 and the company effectively ended UK production of the Q30 and QX30 this summer. Another significant move was the relocation of the brand’s global headquarters from Hong Kong to Japan.

More recently, Infiniti’s global head of design, Karim Habib, left the company and was replaced by Taisuke Nakamura. But none of these moves will help Nissan save Infiniti unless the luxury brand does well in its No. 1 market (and the market it was invented for): the United States. Unfortunately for the Japanese automaker, Infiniti sales are in free fall in America.

Also read: Karim Habib Leaves Infiniti, Nissan’s Nakamura Replaces Him As Design Chief

The Infiniti QX30 was the biggest loser as sales dropped 83.2 percent to 94 units

The company’s September sales report is disastrous and needs no commentary whatsoever. The brand sold only 7,031 vehicles last month, down 43.9 percent over the same month last year, when 12,536 units were delivered to U.S. customers.

For comparison, BMW and Mercedes-Benz each sold a little over 27,000 cars and SUVs in the U.S. last month, followed by Tesla with 23,025 units, Lexus with 18,860, Audi with 16,130, Cadillac with 12,093, and Acura with 11,098 units. The list of premium brands that outsold Infiniti in September also includes Lincoln (8,455 units) and Land Rover (7,488 units).

Sales of the newer Infiniti QX50 were also down 51.1 percent to 1,352 units

If you thought Infiniti’s sales results were probably an anomaly related to the month of September, think again. In the first nine months of 2019, Infiniti sold 87,934 cars and SUVs in the United States, compared to 105,249 units in the same period in 2018. That accounts for a 16.5 percent drop and, by the looks of it, the percentage could grow further for the entire calendar year.

A look at Infiniti’s lineup reveals that all of its models lost massive sales in September compared to the same month last year, “led” by the QX30 crossover with a massive 83.2 percent drop to only 94 units. The aging Q70 lost 60.2 percent of sales to 149 units, and the Q60 was close with a 59.8 percent drop to 336 units. Surprisingly, the QX50 SUV also saw a decrease of 51.1 percent to 1,352 units, followed by the massive QX80 with a 50.4 percent drop to 1,034 units.

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  • xDRAN0x

    outdated engines, transmission, interiors, exterior design and boring to drive (400 RedSport = meh)

    What else can happen?

    • pcurve

      brand engineer with another car company. oh wait.

  • charlotteharry57

    In the last few years, before this year, I’ve seen quite a lot of Infiniti CUV/SUVs in my neighborhood. I was assuming it was due to heavy “Nissan” discounting. But, I’ll bet those discounts have vanished. And so have sales.

  • Chris Van Der Merwe

    Their solution? A CVT in a 55K CUV.

  • U8INIT

    Is this an anomaly?! If this doesn’t send a direct message to the powers that be then idk…

  • William rowe

    over priced nissans I guess does not seem to be the flavor of the month

    • Salih Ahzem

      I used a Q50 last year as a rental, the car was decent, but with at that price point, that should be expected. Exact turn signal stalk used on other Nissan does not help either.

  • carsmofo

    Hardly a surprise. I’m more surprised about why people would

    still buy Nissan/Infinity over their rivals.

  • Netsphere

    garbage cars, nissan/ infinity havent released a worthy car since a 240z even that was some what of a turd, a pretty turd nevertheless

  • DetrinKD

    They have not done much to correct the situation, actually. Their newest product is the QX50, but they botched the launch with improper model mix, didn’t have a model that offered navigation below $45k and didn’t have CarPlay/AndroidAuto. Otherwise the next “newest” model is the QX30 which is being dropped. I think it’s stupid, but they seem to have delayed a bunch of product launches for the shift to an electrified lineup. While sales have dropped, Infiniti has seen worse sales numbers. There was a point that selling over 100k was a goal. So it could be worse. But yes the lineup is 90% dated.

  • xrnzaaas

    What do they expect? They’re selling seriously outdated cars for an almost full premium price. Their design is the only thing defending them and even in this case I wouldn’t call all Infiniti’s pretty.

    • DetrinKD

      I know looks are subjective, but besides the QX60 and the QX30, they’re all still pretty good looking and fresh to my eyes. I still enjoy seeing a Q50 or Q60 Red Sport. They strike a great balance of being curvy and sleek that is aging very well. The most recent refresh of the QX80 did wonders for its looks. I’m still shocked that the oldest of them all, the Q70 still looks pretty good (post refresh model of course). Hate to see that 5.6L in a sedan go this year…

  • Is your Tesla number just their quarterly number divided by 3? Isn’t their quarterly number global? If so, seems misleading?

    • Karl

      Your concern should be about the subject at hand,Infiniti!

  • Mr. EP9

    Someone is getting fired.

    • Arct1c

      I think everyone will soon be getting fired once this brand leaves the industry

  • Salih Ahzem

    I love the fact that the Q70 is not even included in that group photo…

  • iggination

    Their cars are not physically bad. It’s just that they have no appeal except for those true Nissan/Infiniti fans. I like Infiniti, but almost every single car they have gets trumped by something that is more competitive IMO.

  • chris

    infiniti is over, i’ve seen this coming for years

  • HawkeyeVG

    love it, well deserved!

  • WalthamDan

    The QX50 should have been flying out the door at a higher rate and been their #1 seller. But the transmission, touch panel, mpg and pricing were all problematic. First magazine reviews were poor and it came in last or near last in comparison tests. Difficult to gain a positive image after that.

    It’s still a good looking vehicle. Fix everything, lower the price ( the Infiniti brand cannot command higher prices now) and relaunch it

    • Toronado_II

      The engine of the QX50 is so complex and innefficient. And we don’t know yet about the reliability.
      It’s a really bad call !

      Few years ago, I would expect the disparition of Acura before Infiniti….

  • Alik

    I have been driving Infinities for 25 years… and I saw very bright spots in their development and very dull ones. I think one of the best new cars was G35X introduced in 2007, The handling, performance and infotainment were way ahead of everyone else in the market. My 2012 FX model features first ever 360 camera views and laser guided cruise control plus lane departure prevention and collision warning as a part of technology package. Fast forward 7 years – and i see the same tech, outdated infotainment system and CVT????. Pathetic… QX50 is no even remotely closed to the concept. QX80 concept was stunning inside and out but nothing materialized since its introduction. The line up is stale and i think the brand is going to die out unless we’ll see new vehicles with right powertrains and up-to-date infotainment systems. The problem is that catching up is very hard and Infiniti fell way too far behind the times

    • Teraann Bilous

      I was with you up until the second sentence volley…. I’m still driving my 2001 I30. I’ve had one air have recall and one lifetime seat belt warrenty work. Otherwise frame is dry and strong. Body is suffering from rust. But I want this vehicle when I retire this one.( in a few years, hence underbelly is dry at 190000kms) never lost oil and topped up 3 ounces of power steering. No engine block heater, has started in my outdoor driveway in Winnipeg every morning, -30•C or not.

  • Don’tBeSoStupid

    While Inifiniti has great styling I just don’t see a lot of people wanting to sink that kind of money into ownership (obviously). Acura might have made hideous cars for a while but at least they have great a parent brand.

    • Thetruthísntalwayspopular

      Great styling? I’d say the styling on anything other than the coupe is largely the issue.

      • Don’tBeSoStupid

        Personally I feel like they have some of the best styling for the Japs right now. Lexus used to have some fantastic looking cars but for me their styling has just been to edgy and weird. Well besides Toyota, their style is pretty bland. Dig the Corolla hatchback though and the Camry doesn’t look like an old man’s vehicle this gen.

  • Christian Nelson

    I’d like to buy a new Infiniti, but I don’t see anything in the lineup that is better than the Infiniti G37X I bought new in 2012. They have totally lost their way, and way over-priced now for what they are offering. Best to just shut down the company….sorry.

  • ctk4949

    Geez even their “newest” crossover lost sales. That is not good!!

  • Jawohl

    Faux lux brand for Plebians just like Genesis….

  • Mr_Fanta_Pants

    This is what happens when your entire model range is absolutely rubbish ?

    • bryceee

      There is always one exception.
      Take a QX70 for a drive.

      • Mr_Fanta_Pants

        If only Infiniti didn’t pull out of Australia due to dismally low sales.

      • Bash

        What’s a QX70 anyway?

        • bryceee

          What’s wrong with a extended chassis from a 370z with a Gtr drivetrain?

  • Jason Miller

    Hybrid or less weight. Choose one, you can’t have both.

  • Bo Hanan

    I drove one of their cars with the CVT transmission and I was sure the car was broken until someone explained to me “that’s the CVT trans at work.” No thanks!

  • Merc1

    They’re “nice” cars, nothing more. There is nothing compelling in their showroom. Nothing they sell is even close to the top of it’s class and most of their products are simply old as hell. The Q60 is about the hottest thing they have going.


  • Arct1c

    I really have never been a fan of Infiniti. From their origami-like creases and bulgy, yet jagged, design to their Nissan interiors only embellished with wood for distinction is just not appealing. They tried to change their naming scheme, but it just did not work. It didn’t make it more cohesive unlike Mercedes (MB’s name change actually gave their cars unity). The letter “Q” of all things too. I am sure they explained it, but what does “Q” have to do with Infiniti?
    This brand was not always destined to fail, but lately, I don’t feel like Nissan cares about it anymore.
    Goodbye, Infiniti. I wish I could say you would be missed, but I probably would be lying. Clearly people don’t know you exist as it is.

  • SteersUright

    when you CEO and his pals are stealing millions rather than leading well, taking care of employees, investing in product, etc., your company will begin to fail

    • HawkeyeVG


  • Ricki Boo

    I’m a pretty die-hard car nut and I’ll tell you something about Infiniti. I could no more name and identify their model names than I could name the French generals from WWII. This isn’t the reason behind their decline but an indicator of what a mess they’ve become.

  • Andrew Ngo

    CVT killed Nissan and Infiniti.

  • Bige Lee

    This is what happens when you get lazy. This is how you get forced out in free market.

    • donald seymour

      You ain’t lying. It’s like their competitors renew their lineup frequently.

  • bryceee

    From 2020 they will be only selling in China and North America. Hard to see sales growth.

  • Six_Tymes

    Deserved, for railroading a good man.

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