BMW X2 Targets Mercedes In New Ad, Drops Mic On Them

Unless we’re referring to high-end models driven in a spectacular landscape with a V8 or V12 engine acting as the soundtrack, car commercials are boring, most of the time at least.

So, surely an ad for the new BMW X2 isn’t even worth checking out, right? Wrong, because the Munich branb has just released out one of the most hilarious commercials we’ve seen lately.

The short video shows the crossover with a gold finish and tinted windows rolling in front of an improvised Mercedes-Benz dealership. This is where three crossovers are lineup up, with the salesman inspecting them.

Also Read: New BMW X2 Is A Funkier And Sportier Take On The X1

The lyrics “I know why you’re mad when you see me” can be heard playing from the sound system inside the BMW X2, just before the person behind the wheel opens the window and drops the mic. The music then continues with yet another verse: “You wanna be me”. BMW’s small crossover then drives away, just as the song says “they love me”.

Accompanied by a small caption: “A real star rolls out in gold. Be the one who dares”, the ad is definitely catchy and highlights the decades old rivalry between BMW and Mercedes-Benz. It also comes one year after BMW M made donuts to celebrate the Mercedes-AMG’s 50th anniversary, congratulating them on the occasion in a very unique manner.

 

A real star rolls out in gold. Be the one who dares. The first-ever #BMW #X2.

A post shared by BMW (@bmw) on

  • Andrewthecarguy

    Whatever BMW. Until the X2 gets street cred, it is just another sneaker on wheels.
    That said, i remember the 1 series was not taken seriously. now try to find a 135i used for a decent price 🙁 thanks to ‘JB4’. ugly as the 1 series might be said to be…
    Ditto the Z3 M coupe clown shoe.

  • Dr Bjorn Von Strangefingger

    Ok, the whole ‘drop the mic’ thing has been officially played the F out!

    • Status

      I get the same kind of feeling anytime anyone says something will ‘break the internet’? The internet only ‘breaks’ when the Chinese sends its hackers into action.

      On the plus side, this ad makes Mercedes that much more desirable.

  • LWOAP

    Cringey af

  • PK

    Mercedes Benz = Real Madrid

    BMW = FC Barcelona

    I mean seriously. There’s no other car rivalry as big as bmw and mercedes!

    • Ilbirs

      Maybe because we can find Bimmers and Mercs all around the globe. I’d put in this account of historical rivalries also Ford X Chevrolet, despite we can’t find Chevies in some parts of the globe.

      • PK

        sorry but no. ford and chevrolet doesn’t come close when it comes to german cars.

  • Blake Stafford

    Is the cringe an extra or does it come standard with the fake off road credentials?

  • Joe E

    I think the ad would have been more effective without the mic drop. Just the car cruising by, song playing, and Old Man Benz looking gobsmacked.

  • Ilbirs

    Since after the decision of making FWD cars I see BMW being even more dilluted as brand than the already dilluted that it was when it made the SUV offensive.

  • benchara yanis

    XC40 killed them both

  • iea96

    BMW knows their customers too well, that’s why they’re playing all their cards on the “Hey look at me I’m loud and flashy” category.

Chevy Dealers Snap Up All 2019 Colorado ZR2 Bisons – And They’re Flying Off Lots

Despite a nearly $50k price tag, this year’s production of the Colorado ZR2 Bison is already allocated to dealers.

Car Monitoring Tech Learns Your Passengers’ Age, Gender And A Whole Lot More

“My car is my castle” could soon become “My car is a 24-hour Big Brother AI”.

Buick Cascada Getting Axed, Will Be Missed By No One

GM finally admitted that Buick’s first convertible in 25 years won’t be sold beyond 2019.

Should You Spend £43,000 On Skoda’s 237 HP Kodiaq RS?

The Kodiaq RS is pretty good, but is it nearly $50k good? Watch this review to find out.

Land Rover Kills Plans For Discovery SVX Hardcore Off-Roader

JLR has already announced that it would reduce its model count, and the Disco SVX project was axed.

GM’s eBike Brand Named ARĪV, Launches In Europe With Two Models

The Meld and Merge eBikes offer ranges of up to 64 km (40 miles) on a single charge.

Je Design Bumps Cupra Ateca To 355 HP For The Price Of A Supermini

The pack for the Cupra Ateca includes an extra 59 HP, sporty exterior upgrades and new wheels.

France Will Invest $790 Million In Battery Industry To Reduce Reliance On China

President Emmanuel Macron is wary of trade wars and wants the French industry to become independent .

Mercedes To Expand Plug-In Hybrid Range To 10 Models By End Of This Year

Models like the A-Class, the GLC, the GLE, and more will get a PHEV powertrain option within 2019.

Vicious Texas Drainage Holes Still Claim SUVs, Trucks And Amazon Vans

These holes have been a hazard for quite some time, but local authorities haven’t gotten around to fixing them.