2020 Toyota Raize Debuts In Japan, Offers 4WD Option

Following last month’s leaked photos, the all-new Toyota Raize small SUV has gone on sale in Japan.

Built on Daihatsu’s new DNGA platform, which is essentially a budget version of Toyota’s TNGA platform, the Raize is smaller than the C-HR, measuring just 3,995 millimeters (157.3 inches) in length, 1,695 millimeters (66.7 inches) in width, and 1,620 millimeters (63.8 inches) in height.

Despite the small footprint, it’s said to offer class-leading luggage capacity and interior space. The boot volume is 369 liters (13 cu ft) with all seats in place, but can expand when the rear seats are folded down. In addition, the Raize features numerous storage spaces across the cabin.

Related: 2020 Daihatsu Rocky Small SUV Is The Toyota Raize’s More Serious Twin

Toyota says the new platform contributes to a lightweight and highly rigid body and suspension, resulting in “outstanding handling stability and ride comfort.” Power comes from a turbocharged 1.0-liter three-cylinder gasoline engine mated to a D-CVT (Dual mode Continuously Variable Transmission), marking the first time a Toyota vehicle uses Daihatsu’s gearbox which uses both belt and gear drives at high speeds for improved transmission efficiency.

Rated at 98 PS (97 HP) at 6,000 rpm and 140 Nm (103 lb-ft) of torque at 2,400 – 4,000 rpm, the engine is said to provide “powerful and smooth acceleration at low speeds and fuel-efficient and quiet performance at high speeds.”

Buyers of the base Toyota Raize will always be reminded that their vehicle does not come with the 9-inch center display more expensive versions have

The average fuel consumption is rated as low as 18.6 km/l (5.4 l/100 km / 43.7 mpg US) on the WLTC test cycle for 2WD models while 4WD models achieve 17.4 km/l (5.7 l/100 km / 41 mpg US). Yes, the Toyota Raize also offers an optional four-wheel-drive system called Dynamic Torque Control 4WD. It distributes torque to the rear wheels when accelerating from a start or when driving on slippery road surfaces.

When it comes to driving assistance systems, the Toyota Raize is available with Smart Assist safety features including Crash Avoidance Braking Function, Erroneous Start Prevention Function with braking control (forward and backward), Adaptive Cruise Control with All Speed Tracking, and Smart Panorama Parking Assist.

Mid- and upper-range models come with a 9-inch display for the infotainment system compatible with Apple CarPlay and SmartDeviceLink

Offered in three grades priced from 1,679,000 yen ($14,425), the Toyota Raize is also available with a subscription service in Japan for a monthly fee starting at 39,820 yen ($366).


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  • Bo Hanan

    Cute, for lack of a better word. I guess a Jeep Renegade competitor. 1.0T 4 cylinder engine is a concern if going on a trip or off road.I would get a RAV4.

    • Six_Tymes

      wondering why you think this engine would be “a concern if going on a trip” ?

      • Bo Hanan

        1.litre, full of people, ac on, hot day.

    • charlotteharry57

      And overpay through the nose. RAV4 pricing is beyond laughable.

      • bicepeak

        …..as is the Honda CRV.

    • Joe

      It’s specifically sized, powered, and priced to compete with the Suzuki Xbee in Japan.
      Why would a 1.0T be a concern? Other vehicles do just fine with much less (see the entire kei class, small cars without turbocharging on their 1.0/1.2 engines).
      The Raize/Rocky has a purpose. The whole point of it is that it is 2+ classes and sizes down from a RAV4, is smaller and so is subjected to less tax, has a smaller engine, etc etc. Not everyone wants or needs something that big, especially in Japan.

    • Raymond Chuang

      I think for a possible US version, it may likely have the 1.8-liter 139 bhp engine from the lower-end Toyota Corolla sedan models.

      • Joe

        That doesn’t make much sense here. The biggest I could see being put in that’s not turbo’d is probably a 1.5, but even then I don’t see this ever going to the US because it is so small and Americans maintain their fascination with large SUVs. This is built on a smaller architecture than the comparatively large US Corolla. Remember the US is a country where the Rogue is small while in other markets the identical X-Trail is seen as medium/large.

        • Raymond Chuang

          I don’t know–then how come the Honda HR-V, Hyundai Kona (and soon Venue), and Nissan Kicks have sold well considering their niche markets? Toyota needs a real competitor in this market and what was unveiled in Japan could be a preview of a US model with a larger engine.

          • Joe

            The Raize is smaller than all of these, but perhaps is closest to the Kicks… which comes with NA 1.5 and 1.6 litre engines, basically what I had suggested as a max size in the Raize.

            But I don’t think those listed qualify as successes (except maybe the HR-V), since the Kona (larger) managed 47000 sales in the US last year, the HR-V (a class larger against the C-HR and much more practical so understandable higher sales) managed 85000, the C-HR itself only did just shy of 50000, Ford Ecosport somehow did 54000, and the Kicks (without a full calendar year of sales yet) is tracking sales less-per-month than the Kona.

            It could be interesting and would fit in a niche for sure, but I don’t think that would therefore mean it has any shot at being successful. As the first comment from Bo says, “I would get a RAV4” and since the old one managed 427000 units last year and is tracking to do similar this year, the US market agrees. That relatively low sales potential and possible cannibalisation of the C-HR doesn’t lend launching the Raize there as a good business strategy. The US market has shown time and time again that unless petrol prices rise in some sort of crisis, they don’t want small cars at all.

          • Raymond Chuang

            But clearly Toyota is seeing the rise of the subcompact crossover category. A slightly stretched version of the Raize with the Corolla’s 1.8-liter 139 bhp engine still is possible for the US market.

          • Joe

            No, if the Raize is stretched (i.e., made bigger) and has a 1.8 put in it, that would pit it pretty much directly against the C-HR (possibly ever so slightly undercutting it), which would be pointless market cannibalisation and would nullify the entire point of the Raize’s positioning and existence. It’d be like Nissan launching the Kicks in Europe to compete against the Juke. Like it or not, the C-HR exists and holds the position in the lineup that you want to force the Raize into. The only chance of success would be to keep it at its size and offer smaller engines in it, but there’s very little market for that in the USA and that would still risk cannibalising the C-HR.

            The Raize is introduced to compete with the Suzuki Xbee, a whole class below where you’re proposing they aim it. It is for the JDM, and likely other Asian markets such as Hong Kong, Taiwan, etc. The rise of a subcompact crossover category they are seeing is Suzuki hoovering up the relatively small number of potential sales that size class offers in Japan, and deciding they must have a piece of it – note that the Xbee sells well, but the similar/slightly smaller Ignis is selling poorly there, despite neither having direct rivals on the market until now. The Suzuki Solio successfully had the larger than kei but smaller than 1.5 litre tall small car with sliding doors class all to itself until the Daihatsu Thor, Toyota Roomy/Tank, and Subaru Justy quadruplets came and crashed it and sucked up all the sales, and those models (together with the larger Toyota Sienta) cannibalised the slightly larger Toyota Porte/Spade and their sales fell around 90%.

          • Raymond Chuang

            Personally, I would not be surprised that Toyota phases out the CH-R. If they had actually thought about improving that vehicle’s sales chances, they would have put in the 169 bhp M20A-FKS engine from the Corolla XSE models instead. As such, I think Toyota may phase out the CH-R in favor of the stretched Raize I propose.

          • Joe

            I highly doubt they’ll stretch the Raize. It’s the largest model on DNGA, a dedicated small/kei car platform, and is also the base for tiny tiny stuff like the Tanto. Anything bigger than that would be on TNGA-C with the Corolla, C-HR and all. Even the new Yaris is on a new smaller version of that same platform, TNGA-B.
            Anyway, the C-HR is successful in other markets (some where it’s a top 10 seller), especially as a hybrid, to the extent that it’s gone hybrid-only in Europe. I don’t think putting a more powerful engine in it would solve anything in the US (although it’s possible for them to do that since it’s the same platform, though it would be environmentally irresponsible to do so and would step it too close to the RAV4), I think for Americans the styling, pricing or physical small size (vs the RAV4 everyone is buying) are the main problems. Assuming the C-HR is phased out in the US, which seems unlikely before it reaches it’s natural product cycle end since its sales figures are class competitive with the Kona, Ecosport, etc., it’d be replaced with whatever replaces it of the same size in other markets.
            The Raize has not been designed in any way for the US market, it’s designed for Japan specifically and whichever other Asian markets it goes to, and may have adapted cheapened versions for developing markets because it is small and sized for that. Not every model is designed for the US. The global car market does not and cannot revolve around what an insignificant amount of the US customer base might want.

          • bicepeak

            …..and the CH-R is well behind these models in sales. It completely missed the mark in this segment. I don’t think the Raize would cannibalize the CH-R because the
            CH-R is a niche vehicle not appealing to those who want utility…..like me! I loved that in my 2004 xB and the Raize is the closest thing to that.

          • Raymond Chuang

            My biggest issue with the CH-R: its needs to 169 bhp engine from the Corolla XS/XSE hatchback.

          • bicepeak

            Good point. It is not succeeding with utility, better it steer toward a sport coupe which it more closely resembles. It might actually sell better.

          • Raymond Chuang

            The CH-R with the M20A-FKS engine would actually be reasonably fun to drive.

  • Matt

    Absolutely dreadful, inside and out.

    • Alduin

      Oh look a Nissan Juke owner.

      • Matt

        Lol you like the looks of this thing? Looks like it was designed in 2003.

  • Where are the Cupholders?

  • Bash

    Damn! You can stick your own ipad right there in the base model. Perfect fit I guess.

    • Alduin

      Except it doesn’t open lol.

      • Bash

        How is that, but you can really and practically put it there and use it, right. I even think it will outperform the factory fitted infotainment screen in term of -u know- everything. but how do you connect it to the cars audio system?hmm!

        • Alduin

          I can’t imagine if it doesn’t open that looks really tacky doesn’t it?

  • charlotteharry57

    Sure makes a lot more sense than the overstyled and underwhelming C-HR. Maybe there’s room for both in the US. Toyota has hinted that something just smaller than the C-HR would be coming. Now, Toyota, come to your senses, slash RAV4 pricing and bring out something to slot between it and the Highlander.


    the car should be sold in europe to compete with captur and t cross

    • Matt

      It’s too ugly for European buyers. C-HR suits that market better.

  • DaruniaG

    That plastic cover instead of a screen on the basemodel is a joke, right? lmao

    • Alduin

      YIKES I just saw that myself WTF.

  • Raymond Chuang

    This may be a preview of a smaller CUV Toyota needs to have in the USA market to compete against the Hyundai Kona and Honda HR-V.

    • JRP


      • Raymond Chuang

        No, this is smaller than even the CH-R. I can see it competing against the Honda HR-V, Hyundai Venue and Nissan Kicks.

      • bicepeak

        The CH-R lacks the utility of the Raize and is just about style. Toyota needs a true small utility vehicle here.

  • Justin Spencer

    The interior brings the first gen RAV4 to mind for sure. The exterior isn’t really anything special and not all that attractive. Considering how well the Ford EcoSport does, Toyota would be dumb not to sell this here. I doubt we’ll get the 1.0L Turbo engine though. I’d bet we’d see the Corolla engine mated to a CVT as the only power plant/tranny combo.

  • Dennis Scipio

    I wouldn’t mind seeing this in the US, just price it below the C-HR and it would be a good competitor to the Hyundai Venue, i think it would be a good seller.

    • bicepeak


  • Dennis James

    Not entirely bad, it would suit Europe market. Looks bad, but better than the new RAV 4.

  • Wayne Alan Carr Heyes

    Sticking a black piece of plastic on top of the dash is NOT GOOD ENOUGH

  • Alduin

    I like it Toyota should bring it here and replace the awful and fugly and useless CH-R with this. This would be a strong competitor to the Hyundai Kona.

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