- A new report ranks the world’s most valuable companies.
- Toyota’s brand value climbed 2% to $74.2 billion in 2025.
- Tesla’s valuation dropped 35% amid tougher competition.
As it does each year, Interbrand has released its ranking of the world’s most valuable names. Unsurprisingly, the tech giants continue to dominate the rankings, but among the 100 most valuable global brands, several automakers and car-related companies still hold their ground.
How The Rankings Work
The company lists brands by value, which is calculated using three components including a financial analysis as well as the “role of brand,” which “measures the portion of the purchase decision attributable to the brand as opposed to other factors.”
It also examines brand strength, which is defined as the “ability of the brand to create loyalty and, therefore, sustainable demand and profit into the future.”
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With that primer out of the way, the most valuable brands were Apple ($470.9 billion), Microsoft ($388.5 billion), and Amazon ($319.9 billion). However, we’re interested in cars and the company said the “automotive sector demonstrated brand resilience in the face of difficult market dynamics.”
Without further ado, Toyota was the most valuable automaker and it came in 6th place overall. They’re valued at $74.2 billion, which was a 2 percent increase from last year.
MOST VALUABLE BRANDS 1-25
Who’s Sliding?
Mercedes followed closely behind in 10th place with a valuation of $50.1 billion. That’s a sizable 15percent drop from a year ago, but roughly on par with the 10 percent decline seen at BMW. They’re valued at $46.8 billion, which puts them in 14th place.
Speaking of downfalls, Tesla plummeted 35 percent in the “face of more EV competition.” While the company side-stepped politics, they valued the automaker at $29.5 billion.
Continuing down the list was Honda (#29), Hyundai (#30), Sony (#34), Audi (#52), and Ferrari (#54). They were followed by Volkswagen (#56), Porsche (#57), Uber (#64), Xiaomi (#81), and Nissan (#82). Rounding out the highlights are Kia (#89), Huawei (#96), and Range Rover (#97).
MOST VALUABLE BRANDS 26-50
The only newcomer was BYD, which came in 90th place with a valuation of $8.1 billion. Interbrand’s Global Chief Strategy Officer Manfredi Ricca said, “BYD is the biggest disruptor in the automotive market since Tesla. The product is world-class, and it has made huge strides in the European market as it expands from its Asian base.”
As for brands to watch, the company mentioned Ford and Volvo. We’re certainly watching Ford, especially for recalls.
MOST VALUABLE BRANDS 51-100
