Lagonda All-Terrain Electric SUV Concept Is A Photographer’s Nightmare

Aston Martin’s coming for the likes of the Tesla Model X and Jaguar I-Pace with what they call “the future of the luxury SUV” – the Lagonda All-Terrain Concept.

Celebrating its world premiere at the 2019 Geneva Motor Show, it offers a glimpse into the Lagonda design language first seen in the Vision Concept, and just like the latter, it’s been partly inspired by the world of super yachts.

Too bad we can’t give you a better look at it, as Aston’s location and lighting choices in Geneva leave a lot to be desired. Or maybe they were trying to cover something. Who knows.

Anyway, back to the study, the nautical elements are mostly visible at the back, where the rear overhang has been overstretched. Elsewhere, the All-Terrain Concept has a clean exterior design, with slender headlights, subtle creases on the hood, sporty roofline and light strip at the rear. It also features rear-hinged back doors that, with the sections of the roof that open upwards, facilitate ingress and egress in a stylish way.

Click Here To Read About The 2019 Geneva Motor Show A-To-Z New And Concept Car Debuts

“This is a car that would be at home whisking someone straight from a glamorous red carpet event to a remote scientific research lab”, said CEO Andy Palmer. “It shows the bold possibilities for Lagonda and demonstrates how the company will push to expand horizons in every area, whether it be technology, design or scope of travel.”

Lagonda’s new concept car has room for up to four occupants inside. At the front, it has a digital instrument cluster integrated into the steering wheel, another small screen positioned right in front of the central armrest and a rotary knob. Another rotary knob is found at the back, between the two individual seats that have been positioned way back to provide huge legroom. Because of the long side windows and above glass, the cabin has a very airy feel.

The two front seats can be rotated to face the rear, thus creating a lounge. This can also be done on the go, as the All-Terrain Concept is equipped with an autonomous driving system. By using electromagnets, the key can float when placed in position between the two front seats.

The All-Terrain Concept is fully electric, with batteries mounted in the floor for better handling. Technical details haven’t been released yet.

Production of Lagonda vehicles will start in 2022 at the new St. Athan facility, located in Wales.

*Article updated with live images from the Geneva Motor Show (3/7/2019)

more photos...

Live photos Guido ten Brink – SB Medien for | NP

  • Bo Hanan

    Cool? Yes! Practical?…. Hmmm.

    • Smith

      Cool, NO. Practical, NO. Ugly. YES.

      • Bo Hanan

        Bad attitude? Yes! LOL…

  • Bash


  • Mark Hawthorne

    It’s like a 1970s vision of the year 2000. It is so unappealing. Who is this for? It’s like the Mercedes R-Class which was a monumental failure.

  • I’m ok with this.

  • Alx

    A hearse from the retro-future?

    • Smith

      That is an insult to the dead. Wouldn’t even catch me in this dead!

  • atomicbri

    It definitely lives up to Lagonda tradition by offering really strange and peculiar styling!

  • Brian Regan

    Flatten out the rear end a bit and that’s a pretty handsome design.

  • MarkoS

    The UAE will love this.

  • Smith

    So, Aston Martin is single-mindedly determined to make the Lagonda brand the laughing stock of the automotive industry. This is the ugliest, worst designed car I have seen infers, beating the previous winner the Ginetta 1/2 million joke, by a clear margin. This is an insult to the brand and just a total waste of time.

  • TheBelltower

    My opinion of this shifts based on the angle. The idea makes sense, but the concept needs to remain a work in progress.

  • rover10

    Yes, yes, now just build and sell the thing. We have seen concepts before, now it’s time to put the money where the mouth is. A brilliant crasp at the future.

  • botornot387

    I am all for Lagonda coming back… but this hearse ain’t it

  • eb110americana

    Wow. This is epically bad. It looks terrible, has stupid nonsense like diamonds in the seats, and is probably astronomically expensive. We haven’t seen everything yet, and I’m already giving this “Worst-in-Show” by a landslide.

    • Elpatore

      Thanks for pointing the diamonds out, they look sooooo tacky.

  • Nefiu Ci

    Nice KIA OPTIMA SPORTSWAGON window line lol…. dissapointed – the first Concept was way more exclusive


  • Mike Gonzalez

    it must be really tough to study and prepare to become a great designer and then come out with this abomination

  • Major Lee Gassole

    It’s a shame when you have so many talented people working for these companies, yet there isn’t a single person who stood up and just said, “Really? Doesn’t anyone else see what’s wrong with this?”

  • SteersUright

    Not bad at all, not beautiful either. Whats up with the tumor growing out of the back?

  • sidewaysspin

    The back gives it character but also destroys it.

  • Romain AA

    Over the 10 past years, Aston’s lost their mojo. how sad.

  • S3XY

    Lol. Dumb, ugly and non realistic. Absolutely useless.

  • benT

    “Aston Martin’s coming for the likes of the Tesla Model X and ……”

    looks like the Tesla just dropped its pants (and its pricing) baring an unseemly arsle to anything that’s been trying to follow it for the past 5 years and the the next several.

    Anything built to the $250-300 thousand price (in Australian dollar equivalent) is now left very high and dry with Tesla X now looking at well under AUS$200,000 in your garage.

  • benT
  • Liam Paul

    um that is not an SUV, an SUV is a Tahoe , this thing is a station wagon

  • Still doesn’t really like this Lagonda but if Aston said they are selling I guess why not.

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