Study Suggests Millennials Buck The Trend Of Trucks And SUVs

Ford and General Motors are eliminating sedans in order to focus on more profitable trucks, crossovers and SUVs.

Automakers have justified this by saying they’re simply responding to consumer demand, as crossovers and SUVs are more popular with consumers. This, however, is not the case with all age groups.

A new study by QuoteWizard suggests millennials have embraced sedans, as a majority of 22-37 year olds were seeking insurance quotes for them. According to 2018 data examined by the company, most millennials drive the Honda Accord. It was followed by the Nissan Altima, Honda Civic and Toyota Camry. The only non-sedans to crack into the top 10 were the Ford F-150 and Jeep Grand Cherokee.

Despite grabbing eight out of the top 10 spots, the study suggested a number of millennials might be driving sedans because they can’t afford more expensive vehicles. QuoteWizard notes the average 2018 MSRP of the top 10 vehicles driven by millennials was $23,829 (£17,990 / €21,022), and they carry an average of $36,000 (£27,180 / €31,759) in debt.

While financial reasons may play a role, that might not explain everything, as the company cited studies showing millennials tend to be happier in more urban environments and have been moving to cities in greater numbers. The firm suggests that, since cities have more transportation options than rural and suburban areas, this age group could be less inclined to buy large or expensive vehicles.

It is important to note that the company only examined auto insurance quotes generated by users of their website. Regardless, here’s what they are saying are the top 10 vehicles driven by millennials.

1. Honda Accord
2. Nissan Altima
3. Honda Civic
4. Toyota Camry
5. Hyundai Sonata
6. Chevrolet Impala
7. Ford F-150
8. Toyota Corolla
9. Ford Focus
10. Jeep Grand Cherokee

  • Kyle Newberry

    Something as a millenial I will gladly help “kill” is the end of the SUV era!

    • ace_9


      • Kyle Newberry

        They are full of stupid drivers. Why would you want a higher center of gravity to lose ability to do evasive maneuvers in a safe way? Recently they have gotten better, but a lot of them just ride like pickups. The kicker is there is not much more room in them than a hatchback, and they look uglier. It’s like Americans hate hatches but love SUV? lol. Like why not just get a minivan instead of an SUV. They do everything an SUV does but better. Personally I’ll never own an SUV, it scares the crap out of me being so tall, and unable to actually control the car very well. Now the only other thing I can wish for is the demise of FWD, but that will never happen.

        • ace_9

          Most SUVs and crossovers are actually better for normal driving than lower vehicles because of better visibility and a little bit longer suspension travel. They are more practical for putting in child seats or other things. They are usually also safer in a crash, because they are higher from the ground and usually a little heavier. Small positive is also not having to worry about curbs so much and getting in and out is easier for many people, because it’s much more like sitting on a chair, not sitting on a pillow on the ground. I hope this also answered your misconceptions about minivans offering the same as SUVs. And ignoring your nonsensical comments about looks or “not much more room”, which are not real disadvantages, there is only ONE negative and that is a small chance of worse maneuverability in an emergency or during aggressive driving. And even that is not a general rule, high speed cornering simply does not apply to most people buying SUVs and a chance of a better crash survival is more important for them than a small possibility of tipping over. And I even feel being generous admitting this one disadvantage, because there are zero studies showing that SUVs or crossovers are more dangerous in emergencies than other types of cars. And I would still like to know which models you described as “a lot of them just ride like pickups”… Is it CX-5, tucson, santa re, cr-v, pilot rav 4, quashai (rogue) or x-trail, edge, escape, equinox or something more expensive like explorer, tahoe, sorento, 4runner, highlander, compass, forester, cherokee, maybe something from mercedes, bmw, audi? People are buying the cars I mentioned, so it would be good, if you point out which have the driving characteristics of a pickup (and I’m sure you mean full high frame on leaf springs and stiff rear suspension)… and please don’t mention offroaders, because all-terrain vehicles are not SUVs.

          • Loquacious Borborygmus

            Most SUVs and crossovers are actually better for normal driving than lower vehicles because of better visibility and a little bit longer suspension travel.
            Better in what way?
            They are usually also safer in a crash, because they are higher from the ground and usually a little heavier.
            So if everyone drives one of these or you are hit by a truck, how does that work?

            So you like SUVs. Great!
            Not everyone does and you don’t need to crusade for them. They’re doing just fine sales-wise.
            For now.

          • ace_9

            Better in what way?
            More comfortable. Absorbing the road bumps better, especially big holes, where the suspension of a standard car simply goes to the maximum top position and hits the rubber stopper hard. However, it’s not only about suspension, because SUVs usually also fit bigger tires better (I mean the amount of rubber, not rims) and they don’t look so bad. I also mentioned visibility and I thought it would be clear, but it’s basically a simple fact that sitting higher means being able to see better “above” other lower cars and also the general vertical field of view is better simply because the ground is a little bit lower.
            So if everyone drives one of these or you are hit by a truck, how does that work?
            Then there is no advantage of course (kind of the same with the visibility). But that does not mean it’s disadvantage. Are you now trying to turn some advantages that don’t apply in all situations into disadvantages? Are you thinking the same way about sedans and hatchbacks? Because I certainly would not say that sedans and hatchbacks are better at offering the comfortable ride without worrying too much about bigger holes and if they are better in crash protection…
            I wanted to hear the disadvantages compared to lower cars and you also failed to mention any. So be more constructive next time.
            And just for your information I don’t really like SUVs. I never wanted to buy one. I drove some and they were fine and I can see that they are better for friends with children. And then by a strange lack of good hatchback offerings in certain price range, combined with some of my quite conservative requirements, I ended up with a crossover and it’s surprisingly ok. I’m not converted, but unlike you and others, I’m not blind anymore. People are not buying these SUVs for no reason, like you are trying to suggest.

          • Loquacious Borborygmus

            I’m not blind. I had one. It served its purpose at the time but it had inherent disadvantages such as ponderous in corners that a hatch or sedan wouldn’t have had a second thought about. It was thirsty on gas. They’re heavier like for like.
            Most European SUVs come with rubber band tires like other cars. You see, for most they are a fashion statement; a lifestyle that they wish to aspire to without knowing exactly why.
            The biggest problem for me though, is their strangulation of creative styling. Yes, crash protection design feature intrudes on that too but these (generally) little boxes on wheels are a cul-de-sac in car design. A way for manufacturers to be lazy and at the same time churn out easy profits.
            For now.

          • ace_9

            Sorry, but didn’t you have a test drive before buying? Why you bought an SUV with high fuel consumption that did not corner very well? That’s not a fault of all SUVs. And yes, most SUVs don’t have many rubber on wheels, but they can. 17” are usually a good compromise on an SUV and they have much more rubber than 17” on hatchbacks. You don’t have to buy 18″ or more on SUV and once again, that’s not a fault of the SUV, any car with big rims will suffer on potholes. And I can partially agree on styling, but they are very restricted in terms of all regulations and manufacturing costs. The same can be said about all cars. There are nice SUVs and there are boring SUVs. Same as with other types of cars.

          • Loquacious Borborygmus

            No need to be sorry. I did have a test drive! Do you know what? At the time, the truck was the best compromise for what I needed the vehicle for.
            That’s not a fault of all SUVs.
            Show me a SUV that handles better than a similar sized hatch or sedan?
            And yes, most SUVs don’t have many rubber on wheels, but they can.
            So can hatches/sedans. Do you know what? THEY ride great too.
            There are a few nice SUVs and there are lots of boring SUVs.
            Fify 🙂

          • ace_9

            So, once again, it boils down to the one and only disadvantage, which is a worse maneuverability. But as I said multiple times, most people don’t care about that, because of other advantages.

          • Loquacious Borborygmus

            And fuel consumption and “same as the other one” looks and increased wind noise due to poorer aerodynamics and lots more vertical space but precious little extra elsewhere…

          • ace_9

            1. Looks – subjective, hard to say generally.
            2. Fuel consumption – Not true, but there is possibility to select examples biased in whatever way. I had a big hatchback, now I have only a slightly smaller crossover and the fuel consumption is significantly lower, while the engines are similar. My friend has a big SUV with economical engine and it has even better fuel consumption than my crossover. So, no, I simply refuse your generalization.
            3. Wind noise – like all sedans and hatchbacks are on s-class levels… come on…
            4. Not much additional space – tell that to my friend with his big SUV… Yes, manufacturers can make MPVs or huge combis with as much as cargo space as in SUV, but they are worse for loading and getting in and out, worse in a little bit off-road or snow roads, less suspension distance, more prone to catching a curb, they look like buses.
            If you think that a big MPVs would have significantly less fuel consumption, less wind noise and would look good compared to SUVs, then this is my last comment, since this is just a waste of time.

          • Loquacious Borborygmus

            If you think that a big MPVs…
            You mentioned them, not me.
            Fuel consumption…I simply refuse your generalization.
            Accept what you want, like for like sized vehicles from the same manufacturer, the hatch has better fuel figures.
            Off road, ground clearance is definitely important. Snow on roads? A four wheel driven hatch or saloon with winter tires is equally as good.
            Wind noise – this might shock you, a more upright/taller stance creates wind resistance/

        • Alduin

          Teslas have the stupidest owners/drivers along with prius drivers. Tesla idiots have been caught sleeping behind the wheel and doing other shenanigans instead of paying attention. They rely too much on auto pilot.

  • karmat

    I hope the manufacturers have to re-tool these plants again in two years because they misjudged the market. You could lift a Civic 2″, put 20″ wheels on it and a CivicCross badge on the back, and morons would see it as a status symbol.

    • Bash

      lol i think you went too far on this but I see what you mean.

    • Leconte Dave

      Dont give them ideas

  • Jakub Kdzirski

    The doomer side of me suggest that this may be beacuase there aren’t that many cheap SUVs (new and used) on the market, but the bloomer side of me wants me to believe that this is beacause of the preferance change.


    • Jason Miller

      Great stereotyping. /sarcasm

  • Mr. EP9

    And yet they are still everywhere and more coming onto the market. Even if they are bucking the trend, it’s not enough to stop it.

    • PhilMcGraw

      I think the trend is changing for a different reason. It used to be that sedans were bland and boring (case in point the last gen Honda Civic) while the SUVs brought that sportiness that people were after (like in the year 2013 when you had the Xterra, Jeep Grand Cherokee, FJ Cruiser).

      But now it’s like manufacturers are making these SUVs more like the competitors so they come across as bland (except for a select few like Lincoln and Kia). And they have to get good fuel economy so they can’t have any extra power. While sedans they have to make more sporty and edgy in order to get some appeal again.

      • ace_9

        Or if you bother to use your brain or at least exercise your reading abilities you might consider the price of a sedan/hatchback versus big SUV or an offroader…

        • PhilMcGraw

          It’s funny that you think you’re being smart but the reality is that you obviously didn’t read the article. It uses the words “might be” due to finances but it also suggests it “might be” due to millennials being in a large city and not needing a large SUV.

          I also used the words “I think”. I am not assuming to know anything but rather giving an opinion. But thanks for being someone that I LOVE to engage in conversations with. Really makes people think you are a guy that they can respect.

          • ace_9

            Your “I think” was just an empty beginning of a sentence, so don’t pretend like it was much more, because the rest of your comment certainly was not so opened. But I can see that you like to surgically remove certain words from sentences to turn the meaning the way you want, so let me rephrase my original comment:
            I THINK that you didn’t bother to use your brain, but YOU MIGHT least exercise your reading abilities and MAYBE consider the price of a sedan/hatchback versus big SUV or an offroader, because I THINK that the price/value ratio is USUALLY the most important characteristics for MOST people and not everyone is willing to spend at least around 10 thousand more for similarly equipped SUV (admittedly with other advantages too) compared to a sedan. And I THINK only a blind person can say that SUVs nowadays are bland compared to other types of vehicles with current selection of SUVs from practically every major manufacturer in the world. But yeah, keep telling yourself, that it’s because of the design 😀
            Oh, and I don’t care about the respect from people here.

          • Loquacious Borborygmus

            Those blue pills aren’t working!!!!

          • ace_9

            Do you know something stronger?

          • Loquacious Borborygmus

            The red ones? 😉

          • Jonny O

            Dude, you gotta be the worst person to be with. Don’t take yourself too seriously and get laid

          • ace_9

            Yes, I’m the worst. But getting laid does not make people nicer you know…

          • PhilMcGraw

            You seem angry that people prefer something other than an SUV. Why is that? Why is it that nobody can have a differing opinion than you?

          • ace_9

            Because I have a lot of stocks in the SUV market and you are introducing a possibility of a contagious disease manifested by return to the prehistoric vehicle body shapes.

  • Jason Miller

    I was born in ’85 so I guess you can label me as a millennial, won’t give up my sedan for anything. I’m a smaller guy (5’6″) so I prefer a nice compact sedan. Coming up on 2 years with my Elantra Sport 6MT and still loving every second of it. (highly modified at this point) Sure I would like to have something to off road with (maybe an old Xterra) but it would be a second vehicle, I would not drive it on a daily basis.

    • ace_9

      Yes, everyone will suddenly realize they don’t need or want an SUV. A proud owner of a HIGHLY modified 6 speed manual transmission elantra sport (!) must know what’s best for everyone.

      • Jason Miller

        Not saying anything about what’s best for everyone, so thanks for putting words in my mouth. Typical internet commenter right here folks.

        • ace_9

          Oh, so your comment was just about you. Sorry, I did not realize that. In that case… nice that you let us know about your personal preferences while being completely disconnected from the objective topic of an article.

  • kalins1

    Gen X hated the minivans and station wagons our parents drove. Now, the millennials dislike the SUVs the their baby boomer parents drive. Big surprise there. Every generation dislikes the predominant cars that they grew up in.

  • erly5

    As soon as Ford made their announcement to drop sedans from their range I said they would regret it. Maybe even sooner than I thought!

    • Alduin

      No but FWD sedans will soon bite the dust.

  • charlotteharry57

    Yet ANOTHER hit to the stupidity at GM and Ford. Go Millennials! Who’da thunk? GM and Ford likely think they’ll move right into an incredibly expensive EV or autonomous vehicle next. Wanna bet?

    • Here’s another one. Ford is the one that officially exited the ‘car’ business, with the exception of Mustang, and committed to a utility/truck future. They even made an official announcement stating as much. GM has not and did not. They might be culling back on on slow-selling passenger car models but that is not the same as what Ford has done. While Buick looks to be left with one sedan going forward, Chevy and Cadillac have a range of non-utility passenger cars available with new ones on the way.

  • ace_9

    So many modern experts with their collective SUV and crossover hate and no one even cares to mention why SUVs are so wrong. I guess you just don’t have a clue, am I right? Bunch of hipsters hating every SUV just because its cool to share your love of sedans or hatchbacks. You should organize some parade and include some new genders too. You still would have zero influence on the market, but at least you will be all over ytb, where you can scream about your deep (and honestly disturbing) emotions against vehicles higher than what you have…

    • Loquacious Borborygmus

      Does your psychotherapist know you’ve got back online already?
      The blue pill is for chilling.😮

      • ace_9

        I have enough of sheep saying things just because everybody else says that and they don’t really have their own opinion.

        • Loquacious Borborygmus

          I agree completely. 😉

          • ace_9

            Not sure I’m completely ok with your answer… But I tried different types of cars and most of the vehicles have their advantages and SUVs and crossovers are really offering the most for most of the people. It’s as simple as that and that’s why they are selling so well.

          • PhilMcGraw

            Except in driving dynamics. A sedan will always offer better handling than a comparable SUV.

          • ace_9

            Yes, I agree, but there are so many other advantages, that people simply don’t care about better maneuverability. It’s not like the difference is that big anyway. If it would be so bad that common people would see the difference, they would not buy them in such high numbers.

          • McFly

            Unless of course they are sheep buying things just because everybody else buys it and they don’t really have their own opinion?

  • Paul

    This is funny if true. Leave it to Ford and GM to get caught with their pants down.

    • Care to explain how GM is in a similar situation to Ford in this regard?

      • Paul

        They both are ditching cars because they have a rough time selling certain ones, while the imports just keep chugging along.

        • Question #1: when did GM ditch cars?

          Question #2: between Ford and just the Chevy division, which one looks to you to be “caught with their pants down” and not comparable with the imports?

          (1) Ford: Mustang
          (6) Chevy: Spark, Sonic, Bolt, Malibu, Camaro and Corvette

          (3) Honda: Fit, Civic and Accord/Clarity

          (3) Mazda: 3, 6 and Miata
          (5) Hyundai: Accent, Elantra, Sonata, Ionic and Veloster
          (5) Nissan: Versa, Sentra, Altima, Maxima and Leaf
          (8) Toyota: Yaris, Corola, Prius, 86, Mirai, Camry, Avalon and Supra

          #1 = never
          #2 = Ford (with merely ONE car planned)

          Are you able to see my point yet? GM has trimmed slow sellers but has not abandoned cars. Conversely, Ford has officially announced it is out of the car business, apart from Mustang. Two entirely different situations that you and others are lumping together. Why?

  • Liam Paul

    well GM, if this comes out to be true, your going be up a creek without a tax payers paddle to save you this time around. Go on and keep skewing the american tax payers over who saved you, we won’t forget! GM might had paid the tax payers back but the reason for the bailout has always been to save those jobs GM just thew away. Goodluck GM, cause this time, we’re not bailing you out!

    • Enough with the misguided hyperbole.

      It’s really Ford that is screwed as they have officially announced they are out of the ‘car’ business, apart from Mustang. Chrysler is in essentially the same situation. On the other hand, GM has committed to the Spark, Sonic, Malibu, Camaro and Corvette (from Chevrolet); the Regal (from Buick); and the CT4, CT5 and CT6 (from Cadillac), with rumors of a CT3 and CT7/8 on the way.

      • Alduin

        Cadillacs naming system is stupid. CT this CT that. Atleast Lincoln fixed theirs instead of MKT/MKZ/MKS. Infiniti’s is as stupid as well.

      • JRP

        I am glad that Cadillac is staying loyal to sedans.

  • Alduin

    FWD midsize and large sedans are pretty much DOA or soon to be dead. SUVs are popular and will continue to be because they’re very practical,versatile and ride higher instead of sitting down low like a car. The only way sedans will survive is if they come standard with AWD or atleast have it be an option so it’s available. I don’t see the Accord or Camry lasting much longer on the market if they continue to be FWD.

    • HardWir3d

      Sales numbers say otherwise. As much as you would like this to be true, even a poor selling Accord outsells just about every SUV on the market. Also… why is AWD so necessary? Not everybody lives in Minnesota. Most car sales happen in weather where FWD is perfectly adequate. More maintenance in an econo car does not equate to more sales.

    • Mike Keefer

      I own a 2018 F150 and a 2016 Honda Civic with my business and live up a steep hill in snow country. I am not a millenial and yet 99% of the time I choose to drive my Civic. Pickup trucks are wasteful on fuel, handle badly on snow/ice and with good winter tires my car has no problem getting up the steep hill even with 6″ of snow. The car with its potent little engine has lots of punch and is way more pleasurable to drive than trucks or SUVs, a part of the reason I bought it for my business. Our society has a ridiculous obsession with SUVs and pickup trucks. I believe the millenials have it right!

    • PhilMcGraw

      The majority of midsize SUVs get fuel economy in the 20s while midsize sedans like the Accord and Camry are getting mpg in the 30s. 10 MPG difference doesn’t sound like a lot on paper but when you’re talking a 16 gallon fuel tank that’s an extra 160 miles you can travel. Now you could hybridize an SUV to get 30-40 MPG but a hybrid sedan will always beat that (as proof with the new Honda Insight getting 50+ MPG).

      In short: aerodynamics will always favor a sedan over an SUV.

    • Thunderbolt

      AWD is a must if you live in a rural area, otherwise daily city driving can be achieved with Ford Pinto or GM Corvair’s standard.

    • Darnell Robeson

      U seem to have all the answers to every problem AND u know the future. Wow

    • LeStori

      Sounds like you have joined the Cult of the Breeder.

  • tkindred

    It doesn’t always come down to price. I lived in the Bay Area (Oakland/SF) for a decade. Just moved to L.A. I bought the smallest car I could. Why? Because of the lack of on street parking. Parking is a premium. Secondly, some people, like myself, are environmentally conscious. I prefer to walk, ride my bike or take mass transit first. I used my car to make trips to the hardware store or big box store on some weekends. I suspect the younger generations are more concerned about the future of the environment. Finally, I personally believe SUVs driving dynamics are poor. It appears in urban areas, like the Bay Area, SUVs may not be that desirable, for some of the reasons I listed above. I hardly new anyone who drove an SUV in the Bay Area. None of my coworkers, engineers, drove them. Some didn’t even own a car.

    Where I currently work almost no one drives an SUV in an office of hundreds of engineers with very respectable salaries. Many of us take a van pool or drive sedans/economy cars. So I would suspect that sometimes it has nothing to do with what you can afford but personal preference and even principles. I would never own a gas guzzling SUV. Even if I can “afford” one.

    Living in the Midwest, before moving to the West Coast, I noticed the roads were full of big SUVs. Gas is cheap in the Midwest, space is not a problem and the environment is more or less not a concern with most there.

  • WalthamDan

    The Chevy Impala at #6? That’s surprising. It’s a nice car, but I always suspected the demographics for the large sedan to be much older.

    • Simply Navy✓ᵛᵉʳᶦᶠᶦᵉᵈ

      Dude – you must not have seen the Impala Premier? Millennials love those things — 19-inch alloy wheels, chrome mirrors, side door panels, grille, and dual exhaust. It is big and sporty.

  • ace_9

    might be 😀

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