Dacia Duster Was EU’s Second Best-Selling Car In August Behind The VW Golf – See How The Rest Fared

It’s no secret that the Duster is Dacia’s best-selling model in Europe, followed closely by the Sandero hatchback.

But did you know these two were among the top five best-selling models in the European Union in August? Actually, the Duster finished the month in second place, with 19,451 units sold (up 10.8 percent year-over-year), according to data from JATO Dynamics.

It was only beaten by the VW Golf, which sold 26,411 units. However, sales of the German compact car fell 23.6 percent compared to August 2018, as some buyers likely delayed a purchase until the arrival of the all-new Golf Mk8.

Also Read: 2020 Dacia Duster Gains More Economical TCe 100 1.0L 3-Cylinder Turbo

Third place went to the much newer VW T-Roc, with 18,262 sales (+27.8 percent), followed closely by the Dacia Sandero with 17,764 units (+2.5 percent).

Another VW model, the Polo supermini, came in fifth place with 16,692 units sold (-21.2 percent), although the sharp decrease for a product launched in 2018 is a bit surprising, to say the least. The Polo’s biggest fault is probably the fact that it’s not a crossover or SUV.

Interestingly, Dacia’s excellent results did not propel it into the top five car brands in the EU in August 2019, with the Romanian brand taking ninth place with 51,692 units (+5.5 percent). This is likely due to the fact that the Renault-owned brand offers a limited number of models, of which only one is an SUV.

The Renault brand, on the other hand, finished fourth with 61,294 units sold, down a massive 38.9 percent year-over-year. Remarkably, Dacia isn’t that far behind its parent company, and if the French brand continues to decline so abruptly, the budget marque could overtake it and become the Group’s best-selling division.

Elsewhere in the chart we can see that Renault’s alliance partner Nissan is doing even worse in the European Union, with sales down 47.1 percent, to 23,775 units. The biggest gains were recorded by Smart (+102 percent) and Suzuki (+40.5 percent).

Note: One-off Dacia Duster unveiled at the inauguration of Renault Bucharest Connected, the carmaker’s new head office in Romania, pictured

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  • Bash

    I have seen or better said never knew there is a duster in that form or trim, very appealing.

    • salamOOn

      yep, very nice, i dont even mind that sticker.

    • Matt

      Well you can’t actually buy one like that… it was the only one made in the specification, and it’s not for sale.

      • Bash

        Isn’t that sad?

  • Giannis Antypas

    The numbers from JATO don’t match precisely with the official figures from ACEA.

  • designer_dick

    GOOD NEWS!

  • sidewaysspin

    Looks good and is good value for money.

  • designer_dick

    Dacia’s success is proof that the need for car companies to continually push upmarket and be seen as ‘premium’ is a fallacy. There’s a huge demand out there for functional functional, reasonably priced family cars, a demand that mainstream small cars priced from €17,000 upwards doesn’t satisfy.

    • Matt

      Yes but what profits are they making? It’s no secret that cheap models make the smallest margins for automakers, whereas upmarket models can command much larger margins and more profit. Cheaper cars sell in much larger volumes sure, but automakers are also wary of moving so downmarket that they dilute their brand. Hence why Renault’s use of the Dacia nameplate was a genuine move.

      • designer_dick

        Dacia’s profit margins are pretty healthy, no doubt helped by their parent company choosing to sell their products under the Renault brand in various markets around the world. It’s fairly certain that the company contributes its fair share to Groupe Renault’s bottom line.

  • Dennis James

    The Duster is a great car, looks good (much better than most other non-premium SUVs), practical and very well priced, but it has two obvious flaws that Dacia will probably not address soon since it’s drunken with their sales data: it doesn’t offer an automatic transmission at all (“emission issues” cited as an explanation – how stupid is this), and when it did (years ago) you could not have all-wheel-drive combined with the automatic.

    • Matteo Tommasi

      Looks better than any “premium” suv in the segment.

  • Thetruthísntalwayspopular

    Sure that’s EU wide? Seems like sales for one country only.

  • Joe

    The Corolla is built in the UK, and thankfully we haven’t left the EU yet! So the whole top set are EU-built.

    The Vitara’s domination is linked to its huge popularity in Hungary (where it’s built and often 1st in the charts) and neighbouring Eastern European markets.

    The Corsa’s rise is almost entirely down to the selling off of the outgoing generation, the new model is not in showrooms yet in most markets. The Polo’s drop is matching its uncharacteristic sales fall in China, perhaps it’s now too close to the Golf, or being cannibalised by the T-Cross, or it was in sell-off mode last August.

    Fiat has been bungling its EU presence for a while now, and for the first time in a long time a non-Italian model is regularly 3rd in sales there (after the Fiat Panda and Lancia Ypsilon in 1st and 2nd). Their buzziest model line, the 500, has been effectively left to wither on the vine, with the Panda and Ypsilon also ancient now with no competitive volume supermini, and they’ve launched Alfa Romeo again backwards, with higher priced and larger models that have no potential to generate any meaningful sales volume. Plus, they had a glut of non-compliant models to sell off last August which makes this month look even worse. They’re going to be in very big trouble if they don’t fix it all soon.

    Hyundai/Kia are a surprise actually. The Sportage and Tucson in particular do very well, and plug-in Optima Sportwagons and Niros are all over Scandinavia. I guess their compacts (Ceed/i30, Kona, etc) do well in central and Eastern Europe.

    However, the most important thing to note about August figures (and the main thing affecting R-N-M Alliance) is that they are compared to August 2018 when new emission standards were about to come in, so all non-compliant cars had to be sold off. This meant several models had hugely artificially inflated sales that month to sell off non-compliant stock – this particularly affected Renault, Fiat, VAG and Nissan, while PSA and others had planned ahead and cleared stock in advance. This is particularly obvious seeing that pretty much all models from these affected brands fell YoY.

  • SteersUright

    The Duster has always been a great looking little off-road-ey looking SUV.

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