New Vehicle Satisfaction Improves As Mass Market Brands Close The Gap On Luxury Automakers

J.D. Power has released its latest Automotive Performance, Execution and Layout (APEAL) study which found that consumers are increasingly satisfied with their new vehicle.

The study examines how new vehicle owners assess their purchase after 90 days of ownership. They’re asked to rate 90 vehicle attributes in 10 different categories that include everything from driving dynamics to the how well the infotainment system works.

This year’s study found that the average satisfaction level was 823 on a 1,000 point scale. That’s a slight increase from last year’s 820, but it’s worth noting that 22 of the 32 brands in the study saw improvements from 2018.

Getting straight to the winners, Porsche was the top rated brand as the company had an overall APEAL score of 891. BMW and Genesis tied for second at 868, while they were followed by Audi (867) and Volvo (863).

Ram was the most-improved brand and its 26 point swing from 2018 enabled them to claim the title as top mass market brand with a score of 851. They were followed by Dodge (848), MINI (835), Volkswagen (829) and Ford (828).

At the other end of the spectrum, Mitsubishi came dead last with a score of 773. This put them behind Buick (800) and Subaru (807). The three lowest scoring luxury brands were Infiniti (828), Acura (832) and Jaguar (843).

While there was a 118 difference between the highest and lowest rated brands, J.D. Power said gap between luxury and mass market brands narrowed to its lowest point in history. The difference between the two groups was 35 points and that’s down from 50 points three years ago.

When it comes to models, the Audi A7 was the highest rated vehicle overall. It was one of two segment awards picked up by Volkswagen AG as the Porsche Cayenne was named the best mid-size premium SUV.

Ford had the most segment wins as the Expedition, F-150, Ranger, Super Duty and Lincoln Navigator were all ranked best-in-class. They were closely followed by BMW which grabbed four wins for the 2-Series, X4, MINI Cooper and MINI Countryman.

Other notable models include the Chevrolet Blazer, GMC Terrain, Honda Accord / Odyssey, Nissan Altima / Maxima and Toyota Camry / Yaris. Rounding out the list is the Mercedes C-Class, Dodge Challenger and Kia Forte.

According to J.D. Power’s Vice President of Global Automotive, Dave Sargent, “Satisfaction with new technology is improving, but infotainment remains an area where automakers can get better.” He also noted “Owners have higher satisfaction if their vehicle is equipped with safety features such as blind spot monitor, collision avoidance and lane departure warning. This should serve as a positive sign for manufacturers, as these features are some of the early building blocks for fully automated vehicles.”

  • filetx

    JD Power back at it again with the fake awards

  • Bikie Wright

    after 90 days? Tells you nothing. Ask them after the warranty runs out.

    • Mr. EP9

      They would but chances are the car was already sold.

    • Jawohl

      Luxury brands buyers don’t keep cars that long. They upgrade and then poor wannabes buy the 2nd hand models and go broke

  • iddqd

    utterly subjective study…the posh brand car buyer has a natural tendency to justify his spent 90 days says it all as to the validity of this ‘study’.

    • Craig

      But that could be said of practically every study.

    • Jawohl

      Typical JD Power study – irrelevant

  • charlotteharry57

    Oh Lord. Just what we don’t need. ANOTHER meaningless 90-day satisfaction study.

    • brn

      Has the Blazer even been out 90 days?

  • Craig

    Other than the F-150 outranking the Ram 1500 – which is ridiculous I think – it’s an interesting chart. Amazing how well Genesis is doing. And RAM and Dodge? Wow. Not bad at all.

    • Mike anonymous

      & Lincoln as well. Not necessarily a surprise considering how well they’ve been doing (reading creating good to great products) as of late, But it’s certainly cool to see them up there, considering where the company was just under 10 years ago. ?

    • ChicagoBlah

      On the 5th gen ram forum I see a bunch of complaints about electronics having issues with new purchases, so it could be that and other new model year quirks dragging down the score.

      • Craig

        That wouldn’t be TOO surprising. A whole lot of stuff to go wrong.

  • Daniela Wolf

    Too easy for Audi lol!^^

  • europeon

    Vehicle Satisfaction Improves As Mass Market Brands Close The Gap On Luxury Automakers

    “Close the gap” in what way? People have different expectation out of “mass market” brands than from “luxury” ones.

  • Jawohl

    Clearly Kia and Hyundai owners are disappointed from the get go.

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